We discuss #PhillipGlass, #StarWars and #RobertRodriguez in an effort to figure out if all art is derivative or not, and if it matters. Episode 18 with filmmaker and author #PJHaarsma: podcasts.apple.com/us/podcast/e... #art #movies #books #creativity
Ask anyone and they will tell you that the campaign is dead. Everyone knows it. You’d have to be crazy to think otherwise. Okay. Don’t call what I’m suggesting a “campaign”. Call it something else. “Smart” maybe. www.martinbihl.com/business-thi... #advertising
Great advice about the naming process that's valuable to clients & agencies, but that can also be applied to the creative & marketing process with great results. We review #MerriamsGuidetoNaming: the-agency-review.com/merriams-nam... #naming #copywriting #marketing #advertising #LisaMerriam
When you work on a cannabis brand you realize that all of the bumpers that define the decisions you make with your other clients are being built RIGHT NOW. That changes everything: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing
In the first episode of the second season, we ask editor Lucas Harger - who pulls brilliant stories out of thousands of hours of film - the question we asked Olivia Kenney in season 1: Do we make our lives or do the people and events around us make them for us? podcasts.apple.com/us/podcast/e...
Apple has experienced most of its monumental growth after John Sculley left it. So why read his memoir of his time there? Because there’s a lot to learn. We review Odyssey: the-agency-review.com/odyssey @JohnSculley1 @Apple #SteveJobs #marketing @Pepsi #advertising #CEO #CMO
Wait, there’s more? Yup, and the introduction to the second season episode explains what’s the same, what’s different and why you should care. Well, mostly the first two. Check out Episode 16: podcasts.apple.com/us/podcast/e... #YoureOnMuteThePodcast #podcasts #seasontwo
A lot of marketing gurus talk about being “courageous”. It’s actually more about being who you are, which yeah, sometimes takes courage. Some thoughts on branding: www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy
Anyone who wants to make a convincing argument should read @LisaCron’s #StoryOrDie. Or anyone who wants to know why their convincing arguments aren’t convincing anyone other than themselves. Our review: the-agency-review.com/story-or-die #writing #story #marketing #brains #advertising
Richard Nixon, the prodigal son and people running traffic lights – tech executive Matt Mizenko explores the difference between forgiveness and pardons on episode 15 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #forgiveness #pardons #podcast
On the one hand, @AndrewEssex writes that we need advertising because “People will still need to buy & sell things.” On the other hand, he writes that sentence in a book called “The End of Advertising”. Our review: the-agency-review.com/end-of-adver... #advertising #marketing #business @Droga5
Why it’s hard to live simply curious about the future without injecting hope and/or fear into our thoughts. Clean Energy Executive #JeffreyKing discusses this and more on episode 14 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #cleanenergy #cleantech #future #podcast
It occurs to me that my generation may be the last for whom baseball is a continuous thread. Which is sort of where this essay starts: thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss
Because #BabyBoomers have been the dominant force in American culture, economy, & politics since they showed up, thousands of books have been written about them. But none quite like this. We review #BruceCannonGibney’s #AGenerationofSociopaths: the-agency-review.com/generation-o... #sociology
A lot of important people spoke at the memorial for George and Rosemary Lois. I was not one of them. adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution
On Episode 13 of #YoureOnMuteThePodcast, writer & teacher #ChrisTrotter discusses whether all art is derivative by bringing up #ClaudeMonet, #JacksonPollock, & the #JohnWickMovies. Answer? Yes and No: podcasts.apple.com/us/podcast/e...
#art #creativity #podcast
If you like #RogerSterling then you’ll love Ralph Maloney’s #HowToDrinkLikeAMadMan. If you don’t, you’ll still like it. Our review: the-agency-review.com/drink-like-m... #advertising #MadMen #drinking @MadMen_AMC @doverpubs
How a chance conversation with a friend informed #TedJohnston’s perception of what makes an artist an artist. Episode 12 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #artists #creativity #podcast
Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising: www.martinbihl.com/business-thi... #hospitals #healthcareadvertising #doctors #advertising #marketing
The creation of the right battery turned the laptop & cell phone industries into multi-billion $ juggernauts. What would the creation of the right battery for the automotive industry do for those who invented it? We review @stevelevine’s #ThePowerhouse: the-agency-review.com/powerhouse
Only a moron would dispute that #Covid has forced businesses to change how they work with customers. But have they changed how they with OTHER businesses? Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid
How culture’s current “need to be immediate” is affecting the sustainability of love. #ZachBruno on episode 11 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #podcast
Why mobile marketing should dominate all marketing channels, why it isn’t, and how you can get ahead of the curve. We review Tom Eslinger’s #MobileMagic: the-agency-review.com/mobile-magic #advertising #mobile #marketing #mobilemarketing
Eric Pratum asked me questions about life, the universe and everything. I somehow brought it all back to advertising. And yet because Eric is a master host, it doesn’t suck. Shocking. unfoldingthought.com/martin-bihl-... #advertising #creativity #EricPratum #YoureOnMuteThePodcast #TheAgencyReview
Why Recruiter #MichaelaMorgan would answer the question “Do bad things resonate longer than good things?” differently in the 90s and 2000s than she does today. Episode 10 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #resonance #badthings #goodthings #podcast
Insight about how to use @instagram as an advertising tool, whether you’re promoting yourself or a multinational – with insights about marketing that apply well beyond social media. We review Jason G Miles #InstagramPower: the-agency-review.com/instagram-po... #advertising #socialmedia
How you know you’ve reached the “pinnacle of critical thinking” – with clients or with toddlers. #Strategist #LeahBrierBienstock on episode 9 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #criticalthinking #strategy #podcast #mentoring
Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising
From bios of #JonHamm and the rest of the MadMen cast to recaps of the initial episodes to essays on #FrankOhara, #HelenGurleyBrown and more, Jesse Mclean’s #KingsofMadisonAvenue is an interesting, if idiosyncratic, look at the iconic TV show. Our review: the-agency-review.com/kings-of-mad...
Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...