How our minds trick us into thinking we are being greener than we really are Adding “green” products to your food basket doesn’t reduce its carbon footprint – even though we think it does.

How our #minds #trick us into #thinking we are being #greener than we really are

This #MentalGlitch is called the #NegativeFootprintIllusion, & it matters for how we #shop, how #businesses #market themselves & how govts #design #ClimatePolicies

#SummativePriming
theconversation.com/how-our-mind...