Impacts of a Knowledge Mobilization Campaign for Carer-Inclusive Workplace Tools in Canada: Knowledge-to-Action Design Study Background: Coupled with an aging population and lower fertility rates, there is a growing number of carer-employees (CEs), those balancing unpaid care with paid employment. Over 5.2 million Canadians are CEs juggling this dual role, often incurring negative impacts to their mental and physical health as a result. Given that unpaid care makes up 75% of care provided in Canada, the economic importance of supporting CEs extends to sustaining health care systems. Supporting and accommodating CEs in the workplace has not only been proved to be beneficial to the well-being of CEs but also to the organization through increased productivity and lower turnover rates. Despite the clear advantages of implementing carer-inclusive workplace practices (CIWPs) in the workplace, many organizations across Canada remain largely unsupportive of CE accommodations. The present study evaluated the impact of a knowledge mobilization (KMb) campaign. Objective: The primary objective of the 2-phased campaign was to raise awareness of CIWPs in Canada and increase the uptake of various tools designed to support the implementation of CIWPs. Phase 1 published 4 articles in leading national industry magazines geared toward the target audiences; Phase 2 entailed a webinar series based around Phase 1. Methods: This study uses a quantitative methodology using data collected primarily through the various magazine article publishing companies, as well as project partner McMaster Continuing Education. Engagement metrics and analytics associated with each KMb activity were collected through social media platforms and website analytics. Tracking engagement metrics, such as views, unique views, social media impressions, social media clicks, registrations, and attendees, was used to evaluate the impact of the campaign. Results: The collected engagement metrics and analytics were analyzed to evaluate the campaign activities’ impact on increasing the engagement with and uptake of specific tools. Phase 1 activities brought in a total of 36,308 views (mean 9077, SD 17,336), 2469 unique views (mean 617, SD 548), 55,445 social media impressions (mean 13,861, SD 19,424), and 432 social media clicks (mean 108, SD 101) across all 4 articles. The most successful activity was Article 3, pitched toward the small- to medium-sized business audience. Phase 2 was successful in engaging the target audiences with the campaign materials to further promote and disseminate the tools. Webinar attendance rates varied across sessions (22.1%‐30.6%) with overlapping 95% CIs. Noticeable increases in engagement with the CIWP tools are observed during the months when Articles 3 and 4 were published. Conclusions: Results of the campaign suggest that published magazine articles targeted to the respective audiences are the most effective method of knowledge mobilization for this work, recognizing that paid activities had greater reach and better resources for dissemination. Future research in this area should focus on engaging with employers and professional stakeholders more directly.

JMIR Formative Res: Impacts of a Knowledge Mobilization Campaign for Carer-Inclusive Workplace Tools in Canada: Knowledge-to-Action Design Study #KnowledgeMobilization #CarerInclusion #WorkplaceWellness #SupportCaregivers #MentalHealthAwareness

A caregiver smiles at a patient in a wheelchair. Text above reads "Care Day 20th February" and "A day to remember to Care for the Carers." A yellow badge with a smiley face says "Thank you." The image highlights appreciation and support for caregivers.

🌟 Lets celebrate Care Day! Let's honour #Carers and #Caregivers who support those in need. Raise awareness & advocate for better resources.

Remember, self-care is vital for our heroes too. 💪❤️

Find out more at adoddle.org/events-calen...

#ThankACaregiver #SupportCaregivers #CaregivingHeroes

The holidays can stretch caregivers thin emotionally, financially, and physically. Let’s take time to recognize the people who give so much of themselves every day.

💬 How do you care for yourself while caring for others?

#RISLTCOP #HolidayCaregiving #LTCWellness #SupportCaregivers #RhodeIslandCare

A model of a human brain, colored purple, is adorned with a purple awareness ribbon on its right hemisphere. A pink stethoscope is placed next to the brain on a matching purple background. The bottom banner reads "Alzheimer's Disease Awareness Month."

I’ve watched Alzheimer’s slowly steal my loved ones away. This Alzheimer’s Awareness Month, let’s raise our voices for those affected and support research for a cure. #AlzheimersAwareness #EndAlz #SupportCaregivers

🌟 WSQ 美发与造型课程 🌟

学员们顺利完成课程后，都露出了满意的笑容！✨
他们对课程内容非常满意。
以下是部分已完成课程的学员反馈。

#haircaretips #stcinstitute #supportcaregivers

🌟 WSQ Hair Design and Styling Course 🌟

Our students are all smiles after completing their training! ✨
They are happy and satisfied with what they have learned.
Here’s some feedback from our students who have completed the course.

#haircaretips #stcinstitute #supportcaregivers

🌟 Professional Care Workers’ Week (12th-19th September)
Celebrate and appreciate professional caregivers who make a difference in the lives of others. Find Out More: zurl.co/dHc7Z
#CareWorkersWeek #ThankACaregiver #SupportCaregivers

🧠 World Alzheimer’s Month
Join the fight to raise awareness about Alzheimer’s and the need for care and support. Find Out More: zurl.co/zhxTN
#AlzheimersAwareness #SupportCaregivers #EndTheStigma

Caregiving, a new #PBS documentary, follows six caregivers and highlights the need to better support those providing essential care. Executive produced by Bradley Cooper. The film is available to stream on PBS - www.pbs.org/show/caregiv.... #SupportCaregivers #DisabilityAwareness #Caregiving

🦋 Let’s lift up those who give so much.

🧵 2/2

#DementiaCaregivers #CaregiverSupport #AlzheimersAwareness #SupportCaregivers #BrainHealth #BlueskyCare

⚕🛌🏻🧓🏼👵🏠 Caregiving for someone with dementia is a journey of love, patience, and resilience—but no one should walk it alone. 💙

A strong support system makes all the difference. 💪

🧵 1/2

#DementiaCaregivers #CaregiverSupport #AlzheimersAwareness #SupportCaregivers #BrainHealth #BlueskyCare

Caring for a Loved One with Dementia? Caring for a loved one with dementia can be a challenging and emotional journey. In this episode, host Lisa Urbanski invites experienced caregivers Sue Ryan and

Listen to "Caring for a Loved One with Dementia?" by The Advisor W/ Stacey Chillemi via #spreaker www.spreaker.com/episode/cari...

#aginglovedones #alzheimerssupport #caregivers #comppassionatecare #supportcaregivers #memorycare #brain #dementiasupport #alzheimerscommunity #dementiaawareness

Women—especially daughters—bear the brunt of caregiving when systems collapse. Loss of Medicaid support would push more women out of the workforce and into unpaid full-time care.
#CareEconomy #SupportCaregivers 🧵6/10

Our recent dialogue in Juba, held with support from @tidescommunity.bsky.social inspired fresh commitments to educate and empower girls, and to uplift the caregivers who support them ⤵️

Thanks to all who showed up, stood up and spoke up!

#GirlChildEducation #SupportCaregivers

Caring for a loved one can be rewarding, but it can also take a toll on your career, relationship or health. Looking after your own wellbeing and ensuring your needs are being met are equally as important as looking after your loved ones. What are your tips for other caregivers?
#SupportCaregivers

This campaign needs you now Enhance Protections for Working Caregivers: Amend Colorado Anti-Discrimination Law and ADA

Help us create change for caregivers—support our petition to enhance workplace protections! 👉 Sign & share: https://chng.it/qpKRbSYYqJ #SupportCaregivers #PolicyChange

When the Sole Caregiver Falls: The Tragic Loss of Betsy Arakawa and the Urgent Need for Safety Nets for Family Caregivers Caregiver Advocacy and Support Initiative – CASI Followers [470] [March 15 2025] In our society, caregiving is often rooted in love and necessity—but what happens when the only caregiver is suddenly lost? This is a tragedy many do not see coming. Recently, we learned of Gene Hackman’s struggle with

New article: "When the Sole Caregiver Falls" exposes the heartbreaking tragedy of losing the only caregiver. Discover why robust backup support is vital. 👉 Read here: www.linkedin.com/pulse/when-sole-caregive... #CaregiverAdvocacy #SupportCaregivers

Change starts here Join over 500,000,000 people creating real change in their communities.

Change.org Petition Support working caregivers! Sign and share our petition to protect caregiver rights. ✍️ #SupportCaregivers #ChangeTheLaw chng.it/qpKRbSYYqJ

The world’s platform for change Change.org is the world’s largest petition platform, using technology to empower more than 200 million users to create the change they want to see.

Petition on change.org: Support working caregivers by signing our petition to amend Colorado's Anti-Discrimination Law and the ADA. #SupportCaregivers #ChangeTheLaw

Log into Facebook Log into Facebook to start sharing and connecting with your friends, family, and people you know.

Caregivers deserve rights, support & a voice. Join us in building a movement that protects ALL who care for loved ones. Follow & engage here: facebook.com/profile.php?id… #CaregiverAdvocacy #SupportCaregivers

Via
@rcicaregivers.bsky.social
Today, on National Caregivers Day, we honor the millions of family caregivers.

Take a moment to reach out to a caregiver in your life—a coworker, a neighbor, a family member, or a friend.

#NationalCaregiversDay #SupportCaregivers #CaregiverResources

💙 Thank You, Caregivers! 💙

On National Caregivers Day, we acknowledge the hard work and dedication of caregivers everywhere. Your love, patience, and tireless efforts do not go unnoticed. Thank you for making a difference in so many lives!

#CaregiversRock #NationalCaregiversDay #SupportCaregivers

Today, we honor the #caregivers - unsung heroes who provide love, support, and stability to those in need. Let’s recognize them for their vital role. Thank you, caregivers! #CaregiverDay #SupportCaregivers #Veterans #families #healthcare

A caregiver smiles at a patient in a wheelchair. Text above reads "Care Day 21st February 2025" and "A day to remember to Care for the Carers." A yellow badge with a smiley face says "Thank you." The image highlights appreciation and support for caregivers.

🌟 Lets celebrate Care Day! Let's honour #Carers and #Caregivers who support those in need. Raise awareness & advocate for better resources.

Remember, self-care is vital for our heroes too. 💪❤️

Find out more at adoddle.org/events-calen...

#ThankACaregiver #SupportCaregivers #CaregivingHeroes

This campaign needs you now Enhance Protections for Working Caregivers: Amend Colorado Anti-Discrimination Law and ADA

Support working caregivers! Sign our petition: chng.it/qpKRbSYYqJ
#CaregiverAdvocacy #SupportCaregivers #CASI

This campaign needs you now Enhance Protections for Working Caregivers: Amend Colorado Anti-Discrimination Law and ADA

Support working caregivers! Sign our petition: chng.it/qpKRbSYYqJ
#CaregiverAdvocacy #SupportCaregivers #CASI

🌟 Stay Updated with CASI 🌟
Follow and like the Caregiver Advocacy Support Initiative (CASI) for more on caregiver protections and advocacy efforts.
    •    Facebook: Caregiver Advocacy Support Initiative
    •    LinkedIn: CASI on LinkedIn
#CaregiverSupport #Advocacy #SupportCaregivers #JoinCASI

🚨 Petition for Change: Enhance Protections for Working Caregivers 🚨
We need your support to amend Colorado Anti-Discrimination Law and ADA. Your signature can make a significant impact.
🔥 Sign and share the petition: [https://chng.it/qpKRbSYYqJ]
#SignThePetition #SupportCaregivers #CaregiverAdvocacy

📢 Call for action: Pass the Credit for Caring Act and bring a much-needed tax credit to caregivers nationwide. Let’s lighten the financial load for those who care for others. 💸💙 #Caregivers #CreditForCaring #TaxCredit #SupportCaregivers

Informal Caregivers Report Reduced Well-Being, May Not Bounce Back Years Later Individuals acting as caregivers saw a decrease in life satisfaction and mood, alongside increases in depression, anxiety, and loneliness.

A study by @wiebkeb.bsky.social & @mdkraemer.bsky.social shows caregiving lowers life satisfaction and raises anxiety, depression, and loneliness. #SupportCaregivers