How Synthetic Audiences Are Tackling Marketing's Predictability Problem  - Ad Pulse Explore with Alex Cooper, founder of Electric twin, in a world where predictive modelling can bring revolution in marketing industry.

𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Synthetic Audience

Predicting human behavior remain one of the hardest challenges in marketing? Alex Cooper, founder of Electric Twin, tells how synthetic audience could reshape the modelling of consumer insights.

#SyntheticAudience #AppliedAI #ConsumerBehavior

Is Synthetic Audience an Alternative to Customer Research? Experts Explain  - Ad Pulse Find out what experts in marketing explain about Synthetic Audience. Ogilvy panel dived deep into the topic of data and dialogue.

Is #syntheticaudience an augmentation or an alternative? Ogilvy did an elaborative discussion, 'dialogue with data'.

From discussing 'feeding the brains' to a necessary caution for brands eager to adapt these synthetic audiences into their systems, we analyzed everything for you. #AIAgent #Ogilvy