No Waiting for May – CES Is Where The TV Upfront Season Starts  | AdExchanger If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

#Marketers no longer wait until official upfronts week in May to think through TV & video buying strategies.

If any single event can be considered the jumping-off point for #TVUpfronts it’s #CES

#marketingSky #TV #Advertising #media #adtech #TVsky

www.adexchanger.com/tv/no-waitin...

Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter | AdExchanger For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

WBD’s linear ad revenue is down—but Max’s ad-supported growth is up. 5.3M new subs. +35% streaming ad revenue.
Victoria McNally breaks down the shifts ahead of the TV Upfronts.
#CTV #AdTech #Streaming #WBD #Max #TVUpfronts #AdExchanger

The Tariffs And The TV Upfronts | AdExchanger Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findi...

The 2025 TV upfronts are facing headwinds: EMARKETER forecasts a multibillion-dollar drop, with tariffs pressuring spend and shifting power to buyers.

On The Big Story🎙️, Ross Benes explains why this downturn isn’t all bad — especially for CTV. 🎧 Listen now.

#AdTech #CTV #TVUpfronts