Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

Measurement = noise? 📊

Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win.

Is it time to rethink MMM?

#AdExchanger #AdTech #Measurement

AI Is Moving Fast. The Law, Not So Much | AdExchanger IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

“AI-native,” “AI-ready”… AI everywhere 🤖

But Allison Schiff reports the real issue: regulation is struggling to keep pace — and conflicting rules are making compliance harder than ever.

Is AI moving faster than the law can handle?

#AdExchanger #AI #Privacy #Regulation

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

AI answers are replacing clicks 📉

Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt.

Andrew Byrd breaks it down 👇

Is this the end of referral-driven publishing?

#AdExchanger #Publishing #AI #Media

CIMM Is Out To Prove That All Media Isn’t Equal | AdExchanger An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes perpetuates industry challenges.

“All media isn’t created equal” — but programmatic doesn’t always act like it 📊

Anthony Vargas on CIMM’s push to redefine media quality using attention + context — not just IDs and outcomes.

Will buyers lead the shift toward quality-first measurement?

#AdExchanger #AdTech #CTV #MediaQuality

How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent | AdExchanger Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Zeta’s new AI agent Athena wants to be your campaign copilot. 🤖

Joanna Gerber, Associate Editor, AdExchanger, explains how voice prompts, predictive insights and unified workflows could make marketing platforms easier to use.

Same data, less friction.

#AdExchanger #AI #AdTech #MarTech

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

Brand trust is fragile. 📦

Allison Schiff, Managing Editor, AdExchanger, writes about a FedEx delivery miss and what it says about slogans, customer experience and the push toward AI-driven operations.

Innovation doesn’t help if the basics fail.

#AdExchanger #CX #Marketing

Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media | AdExchanger The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr.,...

CTV can target almost anything — but should it? 📺

James Hercher, Senior Editor, AdExchanger, looks at how CKE balances regional targeting, streaming TV scale and retail data to prove local ROI.

More precision often means more cost.

#AdExchanger #CTV #AdTech #StreamingTV

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Automation tuned floors.
Agents might run the auction. 🤖

Andrew Byrd, News Editor, Publisher Ad Ops, AdExchanger, reports on publishers testing sell-side AI agents to package inventory, respond to buyers and negotiate deals.

Still early, but the stack is changing.

#AdExchanger #AdTech #AI

AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"

🥁 Drum roll please…

The winner of the AdExchanger comic caption contest is
Thomas Kernan (Adform) 🤖

Winning caption:
“Are they prompts or triggers?”

He wins a free ticket to Programmatic AI (May 18–20, Las Vegas)
Join him → utm.guru/umuVr

#AdExchanger #AdTech #AI #Programmatic

How Programmatic – And AI – Took Over The 2026 Winter Olympics | AdExchanger NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Olympics advertising is getting more programmatic. 🏂

NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games.

Is programmatic ready for prime-time sports?

#AdExchanger #Programmatic #CTV #LiveSports

We publish a weekly ad-tech comic.
This week, you write the punchline. 🤖

Enter our Comic Caption Contest to win a free ticket to Programmatic AI (May 18–20, Vegas) 🎰

Submit by 3/9, 5pm ET.
Top 3 go to a vote.
Winner runs 3/13.

What broke the robot this time? 💬
utm.guru/ul8nw

#AdExchanger #AdTech

The Publisher Path Through AI | AdExchanger At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the at...

AI bots are up. Human traffic is down.

In this episode of The Big Story🎙️: why publishers see AI scraping as a crisis, what’s top of mind for 2026, and the quiet issue lurking beneath it all.

🎧 Listen now.

What’s your read on where this is headed?

#AdExchanger #AI #Publishing

IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain | AdExchanger The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

AI disclosures sound simple — until they’re not.

Joanna Gerber on the IAB’s new framework and why deciding what counts as “deceptive” AI still isn’t black and white.

#AdExchanger #AIAds #AdTech #AI

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads? | AdExchanger Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue f...

Google’s numbers are massive. The narrative is shifting.

James Hercher on why Alphabet’s growth is increasingly tied to AI and cloud — not just advertising.

#AdExchanger #Google #AI #AdTech

The Super Bowl Is A ‘Performance Trigger’ For Marketers | AdExchanger Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their investments.

Super Bowl ads aren’t just about eyeballs anymore.

Alyssa Boyle on how marketers are stretching Big Game campaigns into multi-week performance plays.

#CTV #SuperBowl #AdExchanger

IAB CEO David Cohen: 'The Health of the Publisher Community is Critical to the Health of Our Overall Business.' | AdExchanger IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

IAB CEO: No publishers, no content. No content, no industry.

Sarah Sluis on the IAB’s publisher stance, AI compensation push and why standardization is back in focus.

#IAB #Publishers #AdExchanger

Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers | AdExchanger Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue.

Disney isn’t chasing more IP. It’s chasing margin, ads and app unification.

AdExchanger Associate Editor, Victoria McNally on what Disney’s latest earnings reveal about the state of streaming and advertising.

#Disney #Streaming #AdExchanger

AdMonsters joins AdExchanger in publisher community power play AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

AdMonsters joins AdExchanger in publisher community power play #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

AdMonsters joins AdExchanger in publisher community power play AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

AdMonsters joins AdExchanger in publisher community power play #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

❄️🎉 As we wrap up 2025, we’re grateful for the AdExchanger community — readers, listeners, attendees, and subscribers.

Thanks for being part of the conversation. Here’s to innovation and growth in 2026.

Happy Holidays from all of us at AdExchanger! ✨
#HappyHolidays #AdExchanger

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon | AdExchanger When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly downg...

TTD’s Q2 report rattled Wall Street — and dragged DV, Magnite, PubMatic & Viant down with it 📉.
James Hercher on why investor fears about Amazon make TTD’s troubles everyone’s.
.
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#AdExchanger #AdTech #Programmatic #WalledGardens

Shell Shutters Its Volta EV Charging And Media Division | AdExchanger Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business ca...

🚨 Big ad tech shakeup: Shell is shutting down Volta Media and ripping out its EV charging ad network.

2,000+ stations. 200 layoffs. A $2B vision—gone.

What went wrong?

#AdTech #DOOH #RetailMedia #AdExchanger #Programmatic

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost | AdExchanger Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality online ad placements. “Environments where we are proud to show up,” as Zillow...

What if paying more for ads actually got you better results? 🤯

Zillow tried it—testing containerized RTB with Index + Chalice—and James Hercher has the breakdown.

Would you go quality over CPM? 🧐

#AdTech #Programmatic #MediaStrategy #RTB #AdExchanger

Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom | AdExchanger During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

IPG’s Q2: less revenue, fewer employees, more AI.

Victoria McNally breaks down the holdco’s restructuring, ASC platform, and merger prep with Omnicom.

Smart strategy or short-term fix? What’s your take?

#AdExchanger #IPG #AdTech #Mergers #Advertising

This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales | AdExchanger Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy Canadian products.

Maple Leaf Foods ran a massive ad blitz — and then vanished in 48 hours.

Joanna Gerber digs into the bold, patriotic “Look for the Leaf” campaign and why brands are lining up to join the next wave.

Would you try a media flood like this?

#Marketing #OOH #BuyCanadian #AdExchanger

Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss | AdExchanger The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.

LLMs don’t train themselves.

Joanna Gerber at AdExchanger reports on the IAB Tech Lab’s new push to give publishers control over AI content scraping—and a share of the value they help create.

Can publishers finally reclaim their seat at the AI table?
#AdTech #AI #PublisherRevenue #IAB #AdExchanger

Owning Ad Targeting Is Paying Off For Hearst | AdExchanger Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

AI modeling. First-party data. Amazon DSP. Hearst’s AURA is showing publishers a path forward—boosting addressability by up to 200%.

Do you see this model scaling beyond premium pubs?
#AdTech #PublisherData #AI #Programmatic #AdExchanger

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth | AdExchanger Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

Magna forecasts nearly $1T in global ad revenue by 2025.

Retail media + search are powering the growth.
Traditional media + auto are dragging behind.

Is this a digital growth story—or a temporary patch for deeper cracks in the ad economy?
#AdExchanger #AdForecast #RetailMedia

The Ad Agency Washing Machine | AdExchanger In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction th...

AI and influencers are reshaping the ad agency world.
WPP’s CEO is out. Publicis is dominant.
UGC is forecasted to command most ad dollars in 2024.

🎧 This week on The Big Story, we talk shakeups, strategy, and what happens next. Listen now.
#AdExchanger #TheBigStory #AdTech

No Shade, But Does Anyone Still Care About The Privacy Sandbox? | AdExchanger Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts to prove it.

The Privacy Sandbox: not dead, just... underperforming.

📊 New data shows publishers recoup only 4.2% of lost revenue with Sandbox APIs — and adoption is flat.

Can Google still make good on the Sandbox promise?
#PrivacySandbox #AdTech #DigitalAds #Cookies #GoogleChrome #DataPrivacy #AdExchanger