FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology
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#Programmatic
Advertisement ยท 728 ร 90
FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology
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Viads Tips for Publishers ๐ง
Track which ad format delivers higher RPM: display, native, sticky, in-articleโฆ then double down.
#AdOptimization #Programmatic #Viads
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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership
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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership
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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying
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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying
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LY Corp launches programmatic ads on LINEโs new Home Tab, tapping into 100M+ monthly active users in Japan. #AdTech #LINE #Programmatic #Japan
www.thepickool.com/ly-corp-laun...
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AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"
๐ฅ Drum roll pleaseโฆ
The winner of the AdExchanger comic caption contest is
Thomas Kernan (Adform) ๐ค
Winning caption:
โAre they prompts or triggers?โ
He wins a free ticket to Programmatic AI (May 18โ20, Las Vegas)
Join him โ utm.guru/umuVr
#AdExchanger #AdTech #AI #Programmatic
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Olympics advertising is getting more programmatic. ๐
NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games.
Is programmatic ready for prime-time sports?
#AdExchanger #Programmatic #CTV #LiveSports
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Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.
See how youโre measuring up๐
www.magazinemanager.com/blog/getting...
#programmatic #programmaticadvertising #digitaladvertising #MagazineManager #TipsForProfitablePublishing
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Dentsu and WPP pulling out of The Trade Deskโs OpenPath is a huge story. ๐ฐ It proves that even the biggest platforms must answer to transparency demands. If agencies cannot guarantee clear supply chain costs to their clients, the tech simply does not matter. #Programmatic #AdTech
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IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations
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IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations
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Adcellerant Unleashes AIโPowered Media Planner to Slash Complexity and Accelerate Deal Wins
Read the Latest Full News โ www.linkedin.com/feed/update/...
#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech
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Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion
Read the Latest Full News โ www.linkedin.com/feed/update/...
#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic
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Weโre seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, itโs no longer a differentiatorโitโs table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ
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Weโve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that donโt. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo
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Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement #USA #New_York #Programmatic #Paramount #UFC
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Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding
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Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding
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Programmatic ads now account for 90+% of UK digital display spend, but smaller or niche publishers are being overlooked by the algorithms driving that spend. Thank you, PMW, for exploring the drivers behind this critical issue!
zurl.co/vMLZA
#programmatic
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Real-world events, real-time inventory.
Introducing #realsynq product available exclusively through #leanbackdigital technology provided by @apiautomations.bsky.social
More info -> leanback.digital/realsynq/
#programmatic #advertising #data #enrichment #realtime #eventsignals
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๐๐ผ๐ฏ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฑ๐ฎ๐: Business Development Director
AdTech | Data & CTV | Remote (France)
๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: Remote (France / Southern Europe)
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐: โฌ120K base + commissions
๐๐ถ๐ป๐ธ: lnkd.in/eqi-iVnK
#JOTD #UltimateAsset #AdTech #CTV #Data #Programmatic
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๐๐ผ๐ฏ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฑ๐ฎ๐: Biddable Lead โ Programmatic & Social
AdTech | Hybrid
๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป: London | Hybrid
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐: ยฃ65K + competitive bonus
๐๐ถ๐ป๐ธ: lnkd.in/dqnx8gZ7
#JOTD #UltimateAsset #Programmatic #PaidSocial #DigitalMedia #BiddableLead #London
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New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...
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Viads Tips for Publishers ๐ง
Avoid heavy ads they hurt your site speed and UX.
#CoreWebVitals #UX #Programmatic
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