On the search front: YouTube and creators are the new SEO. If you aren't integrated into creator content, you're losing discovery to competitors who prioritize human-led video as a trust signal in an AI-heavy landscape.

#Marketing #AdTech #SEO #Ecommerce #GlobalTrade

Judge approves Google RTB settlement forcing new user privacy control A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.

ICYMI: Judge approves Google RTB settlement forcing new user privacy control #Google #RTB #Privacy #DataProtection #AdTech

Judge approves Google RTB settlement forcing new user privacy control A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.

ICYMI: Judge approves Google RTB settlement forcing new user privacy control #Google #RTB #Privacy #DataProtection #AdTech

CTV's dirty secret: ads keep running when the TV is off The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

CTV's dirty secret: ads keep running when the TV is off #CTV #Advertising #DigitalMarketing #AdTech #MarketingStrategy

CTV's dirty secret: ads keep running when the TV is off The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

CTV's dirty secret: ads keep running when the TV is off #CTV #Advertising #DigitalMarketing #AdTech #MarketingStrategy

TikTok's TopReach merges two premium ad slots - and promises 59% more reach TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.

ICYMI: TikTok's TopReach merges two premium ad slots - and promises 59% more reach #TikTok #DigitalMarketing #AdTech #Advertising #MarketingStrategy

TikTok's TopReach merges two premium ad slots - and promises 59% more reach TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.

ICYMI: TikTok's TopReach merges two premium ad slots - and promises 59% more reach #TikTok #DigitalMarketing #AdTech #Advertising #MarketingStrategy

TCF enforcement more than doubled in 2025, IAB Europe report shows IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.

ICYMI: TCF enforcement more than doubled in 2025, IAB Europe report shows #TCF #IABEurope #DataPrivacy #ComplianceReport #AdTech

TCF enforcement more than doubled in 2025, IAB Europe report shows IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.

ICYMI: TCF enforcement more than doubled in 2025, IAB Europe report shows #TCF #IABEurope #DataPrivacy #ComplianceReport #AdTech

Buy Traffic Android Kitchen Buy Traffic Android Kitchen is an online advertising service that has gained significant traction in the digital marketing world. But what exactly is it? The term “Buy Traffic Android Kitchen” refers to a platform where advertisers can purchase targeted traffic specifically for Android devices. The concept of buying traffic is not new in the advertising […] The post Buy Traffic Android Kitchen appeared first on Froggy Ads.

Buy Traffic Android Kitchen: Buy Traffic Android Kitchen is an online advertising service that has gained significant traction in the digital marketing world. But what exactly is it? The term “Buy Traffic Android… #DigitalMarketing #OnlineAdvertising #AndroidTraffic #TrafficGeneration #AdTech

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

FYI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying #Advertising #DigitalMarketing #AdTech #MarketingTechnology #Kochava

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

FYI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying #Advertising #DigitalMarketing #AdTech #MarketingTechnology #Kochava

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

FYI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalMarketing #ProgrammaticAds #AdTech #MarketingStrategy #DataDriven

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

FYI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalMarketing #ProgrammaticAds #AdTech #MarketingStrategy #DataDriven

'March Madness' First Weekend: Ad Spend +5%, Viewing +7% National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed games featured major college basketball brands.

The first weekend of #NCAA #MarchMadness college basketball tournament for all programming & games witnessed a 5% increase in national #TVadvertising on all networks to a collective $499.0 million, according to iSpot.

#media #adtech #collegesports #advertising

www.mediapost.com/publications...

Agentic ad buying has moved from niche topic to top-tier anxiety for media planners

40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026

www.emarketer.com/content/agen...

#AdTech #DigitalMarketing #AI #AgenticAI

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

FYI: DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

FYI: DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

Adform boekte in 2025 een winst die 50% hoger lag dan in 2024. Volgens het media inkoopplatform zijn dit de beste financiële resultaten in de geschiedenis van het bedrijf

#adtech

fonkmagazine.nl/artikelen/economisch/adf...

Breakfast workshop: NYC April 2026 An informal chat about the evolution of AI Governance at medium and large law firms

Join us in New York City next month for another breakfast #workshop. Very limited seats, guaranteed fun - and maybe some valuable insights for all.

open.substack.com/pub/masterso... #privacy #martech #adtech #law #AI

The shift from programmatic to direct deals is accelerating.
Advertisers are moving away from raw impressions and toward "meaningful engagement."

If you're a publisher, we can tell you what they're looking for:
hubs.ly/Q048kNNW0

#AdTech #Publishing #DirectDeals #adops

Thank you to everyone who joined our webinar: Product Innovations Shaping the Year Ahead!

Watch the full webinar on demand:
now.innovid.com/2026-product-innovations-webinar-on-demand
#AdTech #OmnichannelAdvertising #AI #ProductInnovation #TechWebinar

The 2026 Telecommunications Outlook is here. 📡

Explore how telecom marketers are embracing AI, the consumer trends shaping the industry, key areas of concern, and more.

Read more here: now.innovid.com/2026-telecom-advertising-outlook-infographic
#AdTech #Telecommunications #AdvertisingOutlook

Where do Americans look first for breaking news information? | Pew Research Center When a breaking news event happens, 36% of U.S. adults say they typically turn first to their preferred news organization to get more information.

When a breaking #news event happens, 36% of U.S. adults turn first to their preferred news organization to get more information, according to Pew Research Center. 28% look to search engines, 19% #socialMedia, 5% ask friends, family

#media #adtech #journalism

www.pewresearch.org/short-reads/...

Also for the SEOs: A new study shows that AI citations heavily favor listicles and informational articles over traditional product pages. If you want LLMs to recommend you, stop acting like a traditional retailer.

#AdTech #Marketing #SEO #Ecommerce #TechNews

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

ICYMI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #AIOptimization #CTVMeasurement #DigitalMarketing #AdTech #PerformanceMarketing

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

ICYMI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #AIOptimization #CTVMeasurement #DigitalMarketing #AdTech #PerformanceMarketing