Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

ICYMI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #AIOptimization #CTVMeasurement #DigitalMarketing #AdTech #PerformanceMarketing

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

ICYMI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #AIOptimization #CTVMeasurement #DigitalMarketing #AdTech #PerformanceMarketing

AudienceProject expands YouTube measurement to new European markets New integration provides cross-media insights including CTV measurement with co-viewing capabilities.

ICYMI: AudienceProject expands YouTube measurement to new European markets #YouTubeMeasurement #AudienceProject #DigitalMarketing #CrossMediaInsights #CTVMeasurement

AudienceProject expands YouTube measurement to new European markets New integration provides cross-media insights including CTV measurement with co-viewing capabilities.

ICYMI: AudienceProject expands YouTube measurement to new European markets #YouTubeMeasurement #AudienceProject #DigitalMarketing #CrossMediaInsights #CTVMeasurement