Marketing News

@marketingnews.bsky.social

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

FYI: DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

PPC Land

@ppc.land

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

FYI: DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

PPC Land

@ppc.land

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

ICYMI: DV360 API gets Discord channels and a documentation overhaul #DV360 #API #Google #Discord #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

ICYMI: DV360 API gets Discord channels and a documentation overhaul #DV360 #API #Google #Discord #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

PPC Land

@ppc.land

1 week ago

DV360 API gets Discord channels and a documentation overhaul Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.

DV360 API gets Discord channels and a documentation overhaul #DV360 #GoogleAPI #Discord #DigitalMarketing #AdTech

Marketing News

@marketingnews.bsky.social

4 months ago

Google updates DV360 attribution and measurement tools Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.

Google updates DV360 attribution and measurement tools #GoogleUpdates #DV360 #Attribution #MeasurementTools #DisplayAdvertising

PPC Land

@ppc.land

4 months ago

Google updates DV360 attribution and measurement tools Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.

Google updates DV360 attribution and measurement tools #GoogleUpdates #DV360 #Attribution #MeasurementTools #DisplayAdvertising

PPC Land

@ppc.land

4 months ago

DV360 renames three exchanges in November update Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.

DV360 renames three exchanges in November update #DV360 #ProgrammaticAdvertising #DigitalMarketing #AdTech #GoogleAds

Marketing News

@marketingnews.bsky.social

4 months ago

DV360 renames three exchanges in November update Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.

DV360 renames three exchanges in November update #DV360 #ProgrammaticAdvertising #DigitalMarketing #AdTech #GoogleAds

PPC Land

@ppc.land

4 months ago

DV360 expands audience reporting to ten distinct categories Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.

DV360 expands audience reporting to ten distinct categories #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

Marketing News

@marketingnews.bsky.social

4 months ago

DV360 expands audience reporting to ten distinct categories Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.

DV360 expands audience reporting to ten distinct categories #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

PPC Land

@ppc.land

6 months ago

DV360 introduces natural language search functionality Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.

DV360 introduces natural language search functionality #DV360 #DigitalMarketing #AI #NaturalLanguageProcessing #DisplayAdvertising

Marketing News

@marketingnews.bsky.social

6 months ago

DV360 introduces natural language search functionality Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.

DV360 introduces natural language search functionality #DV360 #DigitalMarketing #AI #NaturalLanguageProcessing #DisplayAdvertising

PPC Land

@ppc.land

7 months ago

Google announces major DV360 changes for September Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

Google announces major DV360 changes for September #Google #DV360 #DisplayAds #VideoMarketing #CampaignManager360

Marketing News

@marketingnews.bsky.social

7 months ago

Google announces major DV360 changes for September Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

Google announces major DV360 changes for September #Google #DV360 #DisplayAds #VideoMarketing #CampaignManager360

Marketing News

@marketingnews.bsky.social

7 months ago

DV360 introduces new frequency cap and reach metrics Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

DV360 introduces new frequency cap and reach metrics #DV360 #DigitalMarketing #ProgrammaticAds #Advertising #MarketingMetrics

PPC Land

@ppc.land

7 months ago

DV360 introduces new frequency cap and reach metrics Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

DV360 introduces new frequency cap and reach metrics #DV360 #DigitalMarketing #ProgrammaticAds #Advertising #MarketingMetrics

Marketing News

@marketingnews.bsky.social

8 months ago

Google integrates affinity audiences with Netflix campaigns via DV360 Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.

Google integrates affinity audiences with Netflix campaigns via DV360 #GoogleMarketing #NetflixCampaigns #DV360 #AffinityAudiences #DigitalMarketing

PPC Land

@ppc.land

8 months ago

Google integrates affinity audiences with Netflix campaigns via DV360 Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.

Google integrates affinity audiences with Netflix campaigns via DV360 #GoogleMarketing #NetflixCampaigns #DV360 #AffinityAudiences #DigitalMarketing

PPC Land

@ppc.land

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique

Marketing News

@marketingnews.bsky.social

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique

Marketing News

@marketingnews.bsky.social

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #agencefrançaise #efficacitédescoûts #biddingintelligent #DV360 #publiciténumérique

PPC Land

@ppc.land

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #agencefrançaise #efficacitédescoûts #biddingintelligent #DV360 #publiciténumérique

Marketing News

@marketingnews.bsky.social

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #MarketingDigital #PublicitéEnLigne #EfficacitéDesCoûts #Bidding #DV360

PPC Land

@ppc.land

9 months ago

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #MarketingDigital #PublicitéEnLigne #EfficacitéDesCoûts #Bidding #DV360

Marketing News

@marketingnews.bsky.social

9 months ago

DV360 announces major reporting changes for Q3 2025 Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

ICYMI: DV360 announces major reporting changes for Q3 2025 #DV360 #GoogleUpdates #YouTubeMetrics #ReportingChanges #DigitalMarketing

PPC Land

@ppc.land

9 months ago

DV360 announces major reporting changes for Q3 2025 Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

ICYMI: DV360 announces major reporting changes for Q3 2025 #DV360 #GoogleUpdates #YouTubeMetrics #ReportingChanges #DigitalMarketing

Marketing News

@marketingnews.bsky.social

9 months ago

Google updates DV360 to reflect Scope3 acquisition of Adloox Third-party prebid provider undergoes complete rebranding across platform in July 2025.

ICYMI: Google updates DV360 to reflect Scope3 acquisition of Adloox #GoogleUpdates #DV360 #Scope3 #Adloox #DigitalMarketing

PPC Land

@ppc.land

9 months ago

Google updates DV360 to reflect Scope3 acquisition of Adloox Third-party prebid provider undergoes complete rebranding across platform in July 2025.

ICYMI: Google updates DV360 to reflect Scope3 acquisition of Adloox #GoogleUpdates #DV360 #Scope3 #Adloox #DigitalMarketing