French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

ICYMI: French agency achieves 7% cost efficiency boost with attention-based bidding in DV360 #EfficacitéCoûts #BiddingBaséSurLAttention #EssenceMediacom #DV360 #PublicitéNumérique

Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP’s first day back to the office.

#Exclusive for @adweek.bsky.social — Holdco WPP called 4,000 employees back to its NYC office. Essencemediacom showed up—only to find no desks and a fridge full of milk. 🥛
My investigation is up now:
🔗 www.adweek.com/agencies/too...

#advertising #RTO #agencydrama #essencemediacom #wpp

Marketing: EssenceMediacom aan de slag voor Allianz Direct Allianz Direct heeft EssenceMediacom gekozen als strategisch mediapartner. De samenwerking die vanaf dit kwartaal van start gaat, omvat ATL-media inkoop, strategieontwikkeling, meting en optimalisatie. EssenceMediacom zal ook een belangrijke rol spelen in het integreren van mediakanalen om synergie en impact te maximaliseren.

Allianz Direct kiest EssenceMediacom als nieuwe strategische mediapartner. De samenwerking, die dit kwartaal van start gaat, omvat ATL-mediainkoop, strategieontwikkeling, meting en optimalisatie

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