GDC 2026 recap for the publishers in the back!

The "Festival of Gaming" rebrand was a mixed bag (attendance down ~30%), but the tech shifts are huge for site owners. We’re breaking down the "2026 Reset" and what it means for your community - link in bio 👆

#adops #gamingcommunity #gamingindustry

The shift from programmatic to direct deals is accelerating.
Advertisers are moving away from raw impressions and toward "meaningful engagement."

If you're a publisher, we can tell you what they're looking for:
hubs.ly/Q048kNNW0

#AdTech #Publishing #DirectDeals #adops

71% of ad agencies say manual work is putting campaigns at risk Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.

FYI: 71% of ad agencies say manual work is putting campaigns at risk #DigitalMarketing #AdOps #MarketingAutomation #CampaignManagement #PPC

71% of ad agencies say manual work is putting campaigns at risk Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.

FYI: 71% of ad agencies say manual work is putting campaigns at risk #DigitalMarketing #AdOps #MarketingAutomation #CampaignManagement #PPC

71% of ad agencies say manual work is putting campaigns at risk Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.

71% of ad agencies say manual work is putting campaigns at risk #AdOps #DigitalMarketing #MarketingStrategy #Advertising #CampaignManagement

71% of ad agencies say manual work is putting campaigns at risk Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.

71% of ad agencies say manual work is putting campaigns at risk #AdOps #DigitalMarketing #MarketingStrategy #Advertising #CampaignManagement

Partner Spotlight time! 🔦

This month we caught up with NPI Profile...🩺

For those not in the know, NPI Profile is a free online directory that makes it easy to find detailed healthcare information - check out what they had to say below 👇

hubs.ly/Q047JVYf0
#adops #monetization #publishers #rev

Video = bad.

But here’s the thing, it’s usually not the format’s fault. Bad setups, not video itself, cause the headaches.

Digital media experts still rank video as a top priority this year. Done right, it can inform, engage, and scale without the disruption.

Link in bio 👆
#adops #adindustry

AI ads are everywhere and not all of them are obvious.

The IAB’s new AI Transparency Framework gives publishers clarity and protects your site’s credibility.

Learn what it means for you - Link in bio 👆

#advertising #adops #adsetups #advertisingindustry

@officialgdc.bsky.social IS NEXT MONTH!? HOW?

Anyway... expect coffee-fueled conversations from our team around all things gaming and us pretending we know exactly where we're going/not really.

Anyone heading out there?!

#gamingcommunity #gamingindustry #gamingevents #advertising #adops

Another month, another partner spotlight ✨
We caught up with Burak, the creator of @onlinealarmkur.com, which he built as a student because he struggled to wake up on time. A relatable story😅
Link in bio to find out more about Burak's journey and his advice for new #publishers. 👆

#adops #ads

Hey publishers!
January ad revenue looking low? Don’t worry, it happens every year. Understanding seasonal trends helps you plan ahead and stay calm when budgets ebb and flow.
Quarter-by-quarter breakdown coming up - link in bio 👆

#adops #publishers #advertising #programmaticads #monetization

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly | AdExchanger Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can attest to that.

Strong first-party data can actually make ad ops harder.

At Ancestry, subscriptions, privacy and community expectations drive engagement-based segmentation and lighter ad loads — not maxed-out impressions.

How are you navigating monetization vs. user trust?

#adops #adtech #publishing #privacy

Meet Kelly.

Kelly works specifically with Gaming publishers that are looking to monetize their website 🎮

If you're a Gaming site and looking to chat with someone who gets you, and gets your audience, reach out to Kelly via our website!

#gaming #gamingcommunity #gamingindustry #adops #advertising

Q: Can you build brand awareness, deliver premium visbility and drive measurable demand across niche audiences with high-intent? 🤔

A: Yes we can… 🙂‍↕️

Read more about how we supported Lies of P in our latest case study - link in bio 👆

#gamingcommunity #gamingindustry #adops #advertising #liesofp

No two publishers are alike, so why should their monetization be?
We help niche and independent publishers build ad strategies that support their content, not disrupt it.
Our latest blog breaks down real-world examples of how different sites succeed with tailored monetization.
Link in bio! 👆
#adops

With the new year, comes new appointments! 📣

We're beyond excited to welcome Andrew Buckman into the Collective, as our new CEO.

Read more about Andrew's appointment via the link in our bio!

#adops #advertising #adindustry #publishers #marketingdigital #adweek

Those of you using AdSense, how's your January going? Ours was going well until Jan 13 when fill rates have crashed through the floor and took the CPMs/RPMs/revenue with them.

Overnight, we lost about 50% of revenue which is needed to keep APKMirror going. Ad Exchange too.

#adsense #adx #adops

A midnight moon satyr witch. She has a unicorn horn on her head, a big floating hat, and a robe dress. In her hand she holds a magic book. She has golden hooves.

A mermaid girl. She has one hand on her chest, the other in the air as if about to sing. She's smiling, and her body is adorned with shells and other various decorations.

These two girls are up for adopt on my Vgen!!
vgen.co/Staggbones/s...

Both are open!
[OPEN] - [OPEN]

[ #adoptable #adops #chibi #artsky ]

We love a good partner spotlight! 😌
December see's us chatting with @lootlevelchill.bsky.social
They are an amazing site that focus on celebrating gaming culture, offering guides, and promoting honest news and reviews.👏

Read all about this ace partner, link in bio 👆
#gaming #adops #gamingnews

If you're a site publisher, you know better than anyone how Google updates can reek havoc with your search rankings.

Fear not, we've got your back in our recent breakdown, link in bio 👆

#adops #sitemonetization #googleupdates #devs

Baddies

#art #digitalart #adops #Commissions

For those that don’t know, @lootlevelchill.bsky.social are an amazing independent website dedicated to all things gaming, news and reviews 🎮
Keep your eyes peeled in December as we'll be featuring Loot Level Chill as our partner spotlight!
#gamingcommunity #gamingindustry #adops #adtech #gamingnews

Running a #gamingsite takes more than traffic, you need solid monetization and tech that actually earns. Our article breaks down simple ways publishers can boost income with the right support behind the scenes, take a peek! 👀 Link in bio!

#videogaming #gamingcommunity #adops

We genuinely love when we get this sort of feedback from our partners 😍

Keep your eyes peeled next week, as we'll be sharing November's Partner Spotlight, featuring, you guessed it... Levin from Lootlemon!

#gaming #adtech #adops

what you have to do:

click the link and the discount should be applied automatically ^_^

the sale lasts from today until december 1st

#comm #sale #KofiDiscountChallenge #adopt #artcomm #commissions #sale #discount #kofi #adops #selling #digitalart

Viads Tips for Publishers 🧠

Enable scroll-depth tracking in your analytics.
It shows how far users scroll and helps you place ads more effectively.

#Analytics #UserBehavior #AdOps

Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability - AdMonsters Publishers are breaking free from Google Ad Manager to reclaim transparency, control, and profitability with open, independent ad tech.

Publishers are breaking free from GAM.
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech

From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
.
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#AdMonsters #Publishers #AdOps

Viads Tips for Publishers 🧠

👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.

#Programmatic #Data #AdOps #Viads