Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools | AdExchanger Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

Agentic ad buying 🤖

Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast…

…but agencies still want control 👀

Is this the future of media buying?

#AdExchanger #AdTech #AI

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

AI answers are replacing clicks 📉

Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt.

Andrew Byrd breaks it down 👇

Is this the end of referral-driven publishing?

#AdExchanger #Publishing #AI #Media

How EssentiallySports Grew From a Dorm Room Blog to a 60M Pageview Publisher - AdMonsters When the pandemic turned businesses upside down, many digital publishing leaders scaled back. Not Suryansh Tibarewal at EssentiallySports.

EssentiallySports didn’t just grow—they reinvented.

A full rebrand, creator partnerships, multimedia storytelling, newsletters, and deeper community feedback loops all point to one thing: owning the relationship with sports fans, wherever platforms go next.

In the AI era, trust is the strategy.

Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call - AdMonsters Holiday traffic surge? Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.

Holiday traffic spikes don’t mean stability anymore.

In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.

Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech

Happy Holidays message with hot cocoa featuring the AdMonsters logo in the cup.

❄️ ✨ Happy Holidays from AdMonsters!

Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.

See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community

Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane - AdMonsters In the AdMonsters EOY 2025 LinkedIn Live, Chris Kane, Founder of Jounce Media, discussed how AI, Transaction IDs, and more affect pubs.

What did 2025 really mean for publishers?

Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers

California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers - AdMonsters California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences.

California’s Opt Me Out Act advances universal privacy controls — except on mobile apps, creating a major gap as browsing shifts to phones. 📱 Regulators call it a tech challenge; critics say it’s temporary.

How should publishers prepare for universal opt-outs everywhere?

Trust Is the New Publisher Playbook — And the 2026 Advantage - AdMonsters Mediavine's CRO, Amanda Martin, shares why trust and adaptability will set resilient publishers apart in 2026.

2026 isn’t about traffic — it’s about resilience.

In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge

2025 pushed ad tech into new territory — AI disruption, regulatory pressure, the Google monopoly ruling, and a renewed debate over TIDs.

On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.

Join us. bit.ly/4o4P02w

MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops - AdMonsters Mediamint's agent Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.

MediaMint's Mia is an interesting shift in how AI shows up in ad ops. They want to create automation without the "end-to-end magic wand" promises.

Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.

Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears - AdMonsters In the Ad Tech House of Horrors, publishers face their worse monetization fears from AI, opaque supply chains, and false prophets.

👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside

Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself? - AdMonsters For years, publishers have done what they had to do to survive. Can AdCP and MCP, promise a shift from endurance to empowerment?

#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.

Partnership drives innovation.” — Jason White, CEO of Mula

We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.

Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU

#AdMonsters #SellSideSummit

Breaking Free From GAM: How Publishers Are Reclaiming Transparency, Data And Profitability - AdMonsters Publishers are breaking free from Google Ad Manager to reclaim transparency, control, and profitability with open, independent ad tech.

Publishers are breaking free from GAM.
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech

AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability - AdMonsters AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform.

AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.

#AdMonsters #SellSideSummit #PublisherOps

The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play? - AdMonsters The Trade Desk is taking another step into the publisher stack with a new auction wrapper called OpenAds. Is it good for publishers?

The Trade Desk’s latest move—OpenAds—is shaking up the publisher stack.

It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.

Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid

From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps

Attention isn’t a vanity metric — it’s proof your content delivers.

Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.

Full story → bit.ly/47TwfL3

#AdOps #DigitalMedia

The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth.

Let’s build it together. bit.ly/467jlHY

#SellSideSummit #AdOps #ConnectedFuture

Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program - AdMonsters For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.

In honor of Hispanic Heritage Month, Oswald Méndez of Canela Media shares why multicultural audiences are more than just a purpose-driven initiative. They are essential for growth.

Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.

Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.

Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps

Inside People Inc.'s (Dotdash Meredith) Antitrust Lawsuit Against Google - AdMonsters People Inc. filed a lawsuit against Google  August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.

Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?

Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change - AdMonsters Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability.

Prebid’s Transaction ID change has publishers rethinking innovation, interoperability, and trust.

Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.

#Programmatic #Prebid #AdOps

Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report - AdMonsters Jake Sullivan has seven years at U.S. News & World Report, evolving from a programmatic specialist to a full-spectrum ad strategist.

🎷 From music to monetization, Jake Sullivan of U.S. News & World Report is using first-party data to strike the right balance between user experience + advertising performance.

How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89% - AdMonsters Jared Collett, Major League Fishing, came up with a JavaScript snippet that pauses refresh if the ad isn’t in view boosting thier viewability.

Who needs 1,000 lines of code when ~30 will do? 💻

Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀

Viewability FTW!

Publishers vs. AI: Dealmaking and Rulemaking - AdMonsters Zero-click AI search is stealing publishers traffic and ai scraping is stealing publisher revenue showing how much AI regulation is needed.

Generative AI is hitting publishers hard.

Norine’s Nest: revenue down 48% from AI-driven search

Jared Collett: AI is scraping paywalled content

Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”

What Ad Ops Teams Need to Know About Privacy Now - AdMonsters To help unpack the regulatory reality facing ad ops teams today, we brought those questions to privacy lawyer Jessica Lee.

Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3

Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint - AdMonsters Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.

In Canada, 75-80% of viewers still prefer linear TV—a huge contrast to the US. Bell Media’s new SVP, Matt McGowan, is leaning into that legacy reach while modernizing digital & streaming, all under Canada’s unique privacy & ad rules. 🇨🇦

Singing The AI Scraping Blues At Sell Side Summit Nashville - AdMonsters At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.

From Beyoncé covers to bold strategies, AdMonsters’ Sell-Side Summit Nashville was a whole setlist 🎶:

🔹Fight AI scrapers

🔹Build loyal fanbases, not just pageviews

🔹Remix mobile into real audience value

Going Direct Is Working For The New York Times – Even When It Comes To Programmatic - AdMonsters Robyn Roberts, senior director of ad monetization at The New York Times, knows that monetization strategies aren’t one-size-fits-all.

Monetization isn’t a cookie-cutter game. Robyn Roberts at The New York Times shares how her team balances direct + programmatic, tests every new format, and uses smart curation to keep their ad inventory premium.