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Advertisement ยท 728 ร— 90
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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

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Viads Tips for Publishers ๐Ÿง 

Track which ad format delivers higher RPM: display, native, sticky, in-articleโ€ฆ then double down.

#AdOptimization #Programmatic #Viads

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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership

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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership

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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying

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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying

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LY Corp Launches Ads on Renewed LINE Home Tab LY Corporation begins programmatic ad distribution on the updated LINE Home Tab, reaching 100 million monthly active users with in-feed ads.

LY Corp launches programmatic ads on LINEโ€™s new Home Tab, tapping into 100M+ monthly active users in Japan. #AdTech #LINE #Programmatic #Japan

www.thepickool.com/ly-corp-laun...

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AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"

AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"

๐Ÿฅ Drum roll pleaseโ€ฆ

The winner of the AdExchanger comic caption contest is
Thomas Kernan (Adform) ๐Ÿค–

Winning caption:
โ€œAre they prompts or triggers?โ€

He wins a free ticket to Programmatic AI (May 18โ€“20, Las Vegas)
Join him โ†’ utm.guru/umuVr

#AdExchanger #AdTech #AI #Programmatic

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How Programmatic โ€“ And AI โ€“ Took Over The 2026 Winter Olympics | AdExchanger NBCU made Olympics inventory available in 7 DSPs and Comcastโ€™s Universal Ads platform. It also used AI for creative review and optimization.

Olympics advertising is getting more programmatic. ๐Ÿ‚

NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games.

Is programmatic ready for prime-time sports?

#AdExchanger #Programmatic #CTV #LiveSports

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How Advertisers & Marketers Are Finding Their Programmatic Edge - The Magazine Manager Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.

Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.

See how youโ€™re measuring up๐Ÿ‘‡
www.magazinemanager.com/blog/getting...

#programmatic #programmaticadvertising #digitaladvertising #MagazineManager #TipsForProfitablePublishing

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Dentsu and WPP pulling out of The Trade Deskโ€™s OpenPath is a huge story. ๐Ÿ“ฐ It proves that even the biggest platforms must answer to transparency demands. If agencies cannot guarantee clear supply chain costs to their clients, the tech simply does not matter. #Programmatic #AdTech

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IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

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IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

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Adcellerant AI Media Planner speeds planning and deal wins | AdTech Edge AdCellerant rolls out an AI Media Planner that automates mediaโ€‘mix decisions, cuts planning time and helps agencies close deals faster. Read the Latest Full News โ€“ https://lnkd.in/dce_Tm_y #AI #AdTe...

Adcellerant Unleashes AIโ€‘Powered Media Planner to Slash Complexity and Accelerate Deal Wins

Read the Latest Full News โ€“ www.linkedin.com/feed/update/...

#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech

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Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion

Read the Latest Full News โ€“ www.linkedin.com/feed/update/...

#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic

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Weโ€™re seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, itโ€™s no longer a differentiatorโ€”itโ€™s table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ

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Weโ€™ve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that donโ€™t. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo

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Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement Paramount launches live programmatic advertising for marquee sports on Paramount+, enhancing real-time fan engagement and marketing potential.

Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement #USA #New_York #Programmatic #Paramount #UFC

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Ad industry veterans explain why AdCP isn't competing with real-time bidding Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

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Ad industry veterans explain why AdCP isn't competing with real-time bidding Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

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SSP vs DSP vs Ad Exchange: A Complete 2025 Guide to Programmatic Advertising - Blog DSPs help advertisers buy ads, SSPs help publishers sell them, and Ad Exchanges connect both in real-time bidding. Learn how they work together.

What are your thoughts on this ? #programmatic #advertising #ai

blasto.ai/blog/ssp-vs-...

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Programmatic ads now account for 90+% of UK digital display spend, but smaller or niche publishers are being overlooked by the algorithms driving that spend. Thank you, PMW, for exploring the drivers behind this critical issue!
zurl.co/vMLZA
#programmatic

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Real-world events, real-time inventory.
Introducing #realsynq product available exclusively through #leanbackdigital technology provided by @apiautomations.bsky.social

More info -> leanback.digital/realsynq/

#programmatic #advertising #data #enrichment #realtime #eventsignals

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๐—๐—ผ๐—ฏ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฎ๐˜†: Business Development Director
AdTech | Data & CTV | Remote (France)
๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Remote (France / Southern Europe)
๐—ฆ๐—ฎ๐—น๐—ฎ๐—ฟ๐˜†: โ‚ฌ120K base + commissions
๐—Ÿ๐—ถ๐—ป๐—ธ: lnkd.in/eqi-iVnK
#JOTD #UltimateAsset #AdTech #CTV #Data #Programmatic

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๐—๐—ผ๐—ฏ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฎ๐˜†: Biddable Lead โ€“ Programmatic & Social
AdTech | Hybrid
๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: London | Hybrid
๐—ฆ๐—ฎ๐—น๐—ฎ๐—ฟ๐˜†: ยฃ65K + competitive bonus
๐—Ÿ๐—ถ๐—ป๐—ธ: lnkd.in/dqnx8gZ7
#JOTD #UltimateAsset #Programmatic #PaidSocial #DigitalMedia #BiddableLead #London

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Agentic RTB Framework (ARTF) | IAB Tech Lab The Agentic RTB Framework (ARTF) represents the evolution of real-time bidding into a high-speed, agentic environment

New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...

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Viads Tips for Publishers ๐Ÿง 

Avoid heavy ads they hurt your site speed and UX.

#CoreWebVitals #UX #Programmatic

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