VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

ICYMI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #VIOOH #DigitalScreens #ProgrammaticAdvertising #UrbanMedia #OBMDeal

VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

ICYMI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #VIOOH #DigitalScreens #ProgrammaticAdvertising #UrbanMedia #OBMDeal

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

FYI: Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #OutdoorAdvertising #LEDScreens #PPC

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

FYI: Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #OutdoorAdvertising #LEDScreens #PPC

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

ICYMI: Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #MediaPartnership #Advertising #VIOOH

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

ICYMI: Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #MediaPartnership #Advertising #VIOOH

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #OutOfHome #Advertising #UKMedia

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.

Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar #ProgrammaticAdvertising #DigitalMarketing #OutOfHome #Advertising #UKMedia

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

FYI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #DigitalAdvertising #ProgrammaticAdvertising #OutOfHome #MarketingTrends

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

FYI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #DigitalAdvertising #ProgrammaticAdvertising #OutOfHome #MarketingTrends

Market Forecast: Advertising Technology (AdTech) Platforms

qksgroup.com/market-resea...

#AdTech #AdTechPlatform #DigitalAdvertising #ProgrammaticAdvertising #MarketingTechnology #AdTechSolutions #MediaBuying #RealTimeBidding #DigitalMarketing #AdvertisingTechnology #MarTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

JCDecaux's record cash flow hides a digital advertising arms race JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

FYI: JCDecaux's record cash flow hides a digital advertising arms race #DigitalAdvertising #DOOH #ProgrammaticAdvertising #CashFlow #MarketingTrends

JCDecaux's record cash flow hides a digital advertising arms race JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

FYI: JCDecaux's record cash flow hides a digital advertising arms race #DigitalAdvertising #DOOH #ProgrammaticAdvertising #CashFlow #MarketingTrends

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

FYI: Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #AudioMarketing #DigitalMarketing #Australia #NovaEntertainment

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

FYI: Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #AudioMarketing #DigitalMarketing #Australia #NovaEntertainment

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

FYI: Sweden fired Meta. Now everyone's watching. #AdTech #Meta #Sweden #ProgrammaticAdvertising #AIinMarketing

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

FYI: Sweden fired Meta. Now everyone's watching. #AdTech #Meta #Sweden #ProgrammaticAdvertising #AIinMarketing

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

FYI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

FYI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

JCDecaux's record cash flow hides a digital advertising arms race JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

ICYMI: JCDecaux's record cash flow hides a digital advertising arms race #DigitalAdvertising #JCDecaux #ProgrammaticAdvertising #DOOH #CashFlow

JCDecaux's record cash flow hides a digital advertising arms race JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

ICYMI: JCDecaux's record cash flow hides a digital advertising arms race #DigitalAdvertising #JCDecaux #ProgrammaticAdvertising #DOOH #CashFlow

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

ICYMI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

ICYMI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

ICYMI: The Trade Desk tests Claude for campaign creation #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement