pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

FYI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #DigitalAdvertising #ProgrammaticAdvertising #OutOfHome #MarketingTrends

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

FYI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #DigitalAdvertising #ProgrammaticAdvertising #OutOfHome #MarketingTrends

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

Vpon Launches Inbound pDOOH to Enhance Foreign Tourist Advertising in Japan Vpon introduces Inbound pDOOH, an advanced programmatic digital out-of-home ad solution targeting foreign tourists in Japan, enhancing ad reach in airports and urban areas.

Vpon Launches Inbound pDOOH to Enhance Foreign Tourist Advertising in Japan #Japan #Tokyo #Vpon #Inbound_Marketing #pDOOH

半分の道が拓く新たな広告の扉 - 日本のpDOOH市場の革新 半分の道とVistar Mediaが手を組み、日本のpDOOH市場を強化。最新技術を駆使した新しい広告手法がもたらす影響を探ります。

半分の道が拓く新たな広告の扉 - 日本のpDOOH市場の革新 #東京都 #渋谷区 #pDOOH #halfwaytheir #Vistar_Media

半分の道とVistar Mediaが手を組み、日本のpDOOH市場を強化。最新技術を駆使した新しい広告手法がもたらす影響を探ります。

VIOOH & Zoom Media UK partner to launch programmatic DOOH ads across 750 UK gym screens. Targeting 16-34 audiences via verified footfall data, the deal offers 900M monthly impressions with real-time optimization.

www.signageinfo.com/dooh/46279/v...

#pDOOH #DOOH #AdTech

Place Exchange expands global DOOH inventory to 12B monthly impressions & 100k+ screens across Europe, LatAm, Asia, MEA. Programmatic access via Open Auction, PMP, PG.

www.signageinfo.com/dooh/46191/p...

#DOOH #pDOOH #ProgrammaticAds

AFA Decaux and VIOOH expand partnership, offering 238+ screens in Denmark. Advertisers can leverage "Viewed Impressions" data for real-time campaigns through VIOOH’s SSP platform and JCDecaux’s global network.

www.signageinfo.com/dooh/46077/a...

#ProgrammaticAdvertising #DOOH #AdTech #pDOOH

VIOOH names Ludovic Menard Chief Product Officer. Returns after 3 yrs, ex-Teads VP, to lead product strategy. Succeeds Jon Block; aims to boost global growth & programmatic DOOH innovation.

www.signageinfo.com/news/46015/v...

#DOOH #AdTech #pDOOH

Helloo & VIOOH launch programmatic #DOOH ads on 15k screens in Brazil, targeting 325M viewers/month in malls, transit hubs & residential areas. Data-driven campaigns enhance reach.

www.signageinfo.com/dooh/45873/h...

#AdTech #PDOOH #OutofHome

FRAMEN partners with VIOOH to expand #DOOH advertising in Australia, enhancing programmatic networks and targeting tools. The first campaign features Virgin Australia in major cities.

www.signageinfo.com/dooh/45727/f...

#pDOOH #OutOfHome #DigitalSignage #ProgrammaticAds

#OOH advertising revenue hit $2.04B in Q3 2024, up 4.3% YoY, per OAAA. Digital formats led growth, with Transit and Retail strong performers. Key industries like Tech and Automotive saw double-digit gains.

www.signageinfo.com/insights/454...

#OutOfHome #DOOH #AdTech #pDOOH