pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

pDOOH investment set to surge 44% as programmatic takes over half of campaigns Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

pDOOH investment set to surge 44% as programmatic takes over half of campaigns #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

VIOOH taps German gas stations for 200M impressions in DOOH power play VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.

VIOOH taps German gas stations for 200M impressions in DOOH power play #VIOOH #DigitalOutOfHome #DOOH #Advertising #Germany

VIOOH taps German gas stations for 200M impressions in DOOH power play VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.

VIOOH taps German gas stations for 200M impressions in DOOH power play #VIOOH #DigitalOutOfHome #DOOH #Advertising #Germany

Polish DOOH network joins global programmatic platform Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.

Polish DOOH network joins global programmatic platform #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #Marketing #UrbanScreens

Polish DOOH network joins global programmatic platform Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.

Polish DOOH network joins global programmatic platform #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #Marketing #UrbanScreens

DIRECTV makes its live TV network available for programmatic DOOH buying DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.

DIRECTV makes its live TV network available for programmatic DOOH buying #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

DIRECTV makes its live TV network available for programmatic DOOH buying DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.

DIRECTV makes its live TV network available for programmatic DOOH buying #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

VIOOH expands London programmatic DOOH with London Lites partnership Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

VIOOH expands London programmatic DOOH with London Lites partnership #VIOOH #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #LondonAdvertising

VIOOH expands London programmatic DOOH with London Lites partnership Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

VIOOH expands London programmatic DOOH with London Lites partnership #VIOOH #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #LondonAdvertising

Programmatic digital out-of-home adoption reaches 30% in China China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.

Programmatic digital out-of-home adoption reaches 30% in China #ProgrammaticAdvertising #DigitalOutOfHome #DOOH #ChinaAdvertising #MarketingTrends

Programmatic digital out-of-home adoption reaches 30% in China China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.

Programmatic digital out-of-home adoption reaches 30% in China #ProgrammaticAdvertising #DigitalOutOfHome #DOOH #ChinaAdvertising #MarketingTrends

Kia’s DOOH campaign used AI to target EV drivers in real time, boosting awareness by 517% and driving 8% more sales. The future of car ads is here.

#KiaEV9 #DigitalOutOfHome #FutureOfAdvertising #EVmarketing #SustainableMobility #splitrun

Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

ICYMI: Google's new requirements for Connected TV and Digital out-of-home inventory #GoogleAds #ConnectedTV #DigitalOutOfHome #AdMonetization #CTV

Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

ICYMI: Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. #GoogleAds #ConnectedTV #DigitalOutOfHome #AdMonetization #CTV

Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. #GoogleAds #ConnectedTV #DigitalOutOfHome #CTV #DOOH

Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

Google's new requirements for Connected TV and Digital out-of-home inventory #GoogleAds #ConnectedTV #DigitalOutOfHome #CTV #DOOH

Former Teads executive returns to VIOOH as product chief Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.

ICYMI: Former Teads executive returns to VIOOH as product chief: Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise. #AdTech #DigitalMarketing #MachineLearning #DigitalOutOfHome #VIOOH

Former Teads executive returns to VIOOH as product chief Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.

ICYMI: Former Teads executive returns to VIOOH as product chief #AdTech #DigitalMarketing #MachineLearning #DigitalOutOfHome #VIOOH

AFA Decaux expands DOOH network in Denmark with VIOOH Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

ICYMI: AFA Decaux expands DOOH network in Denmark with VIOOH: Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities. #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH #AFADecaux

AFA Decaux expands DOOH network in Denmark with VIOOH Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

ICYMI: AFA Decaux expands DOOH network in Denmark with VIOOH #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH #AFADecaux

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal: Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure. #TMobile #VistarMedia #DOOH #DigitalOutOfHome #Acquisition

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal #TMobile #VistarMedia #DOOH #DigitalOutOfHome #Acquisition

ECN and VIOOH partnership brings programmatic digital out-of-home to European offices Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #MarketingStrategy #AdTech

ECN and VIOOH partnership brings programmatic digital out-of-home to European offices Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices: Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe. #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #MarketingStrategy #AdTech