#ProgrammaticBuying hashtag - Bluesky

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

2 weeks ago

FYI: The Trade Desk tests Claude for campaign creation #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

2 weeks ago

FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

2 weeks ago

FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

2 weeks ago

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

2 weeks ago

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

3 weeks ago

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

3 weeks ago

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

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Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

3 weeks ago

FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

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Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

3 weeks ago

FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

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CloudX opens mobile app inventory to omnichannel DSPs without SDK integration CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations.

2 months ago

CloudX opens mobile app inventory to omnichannel DSPs without SDK integration #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP

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CloudX opens mobile app inventory to omnichannel DSPs without SDK integration CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations.

2 months ago

CloudX opens mobile app inventory to omnichannel DSPs without SDK integration #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP

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DIRECTV makes its live TV network available for programmatic DOOH buying DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.

2 months ago

DIRECTV makes its live TV network available for programmatic DOOH buying #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

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DIRECTV makes its live TV network available for programmatic DOOH buying DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.

2 months ago

DIRECTV makes its live TV network available for programmatic DOOH buying #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

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Google gives programmatic buyers new freedom on prescription drug ads Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.

3 months ago

Google gives programmatic buyers new freedom on prescription drug ads #GoogleAds #PrescriptionDrugs #ProgrammaticBuying #AdTechnology #DigitalMarketing

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Google gives programmatic buyers new freedom on prescription drug ads Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.

3 months ago

Google gives programmatic buyers new freedom on prescription drug ads #GoogleAds #PrescriptionDrugs #ProgrammaticBuying #AdTechnology #DigitalMarketing

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Advertising executive says programmatic buying "feels very broken" Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.

6 months ago

Advertising executive says programmatic buying "feels very broken" #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing

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Advertising executive says programmatic buying "feels very broken" Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.

6 months ago

Advertising executive says programmatic buying "feels very broken" #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing

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Product listing ads get major update as IAB Tech Lab finalizes new standard Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.

1 year ago

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

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Product listing ads get major update as IAB Tech Lab finalizes new standard Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.

1 year ago

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

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Product listing ads get major update as IAB Tech Lab finalizes new standard Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.

1 year ago

Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

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