How Brands Can Win Big with CTV Advertising Strategies Avoid costly automation pitfalls. Learn how CTV advertising strategies can balance AI efficiency with governance to protect brand trust.

How Brands Can Win Big with CTV Advertising Strategies

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#CTVAdvertising #BrandStrategies #martech #martechnews #martecharticles #martechinterview

Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions

POV: CTV is fast-becoming a core video channel. @TVTech says 70% of advertisers expect to increase CTV spend in 2026, with budgets rising about 17%. The draw: highly engaged audiences & the ability to combine TV reach with digital precision. zurl.co/GJRbk #CTVadvertising

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

Comscore and Yahoo DSP target 2026 voters with CTV political audiences Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

Comscore and Yahoo DSP target 2026 voters with CTV political audiences #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

Comscore and Yahoo DSP target 2026 voters with CTV political audiences Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.

Comscore and Yahoo DSP target 2026 voters with CTV political audiences #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

CTV isn’t just growing — it’s maturing into a core video pillar. Our take is that 2026 will reward strategy over spend as consolidation, rising ad loads & new formats reshape the landscape. eMarketer breaks down how marketers should adapt. zurl.co/ZJIIZ #CTVadvertising

ElementalTV Introduces SARAH: A Breakthrough in CTV Advertising Assistance at CES 2026 ElementalTV has launched SARAH, a pioneering AI-driven research and sales assistant tailored for the CTV advertising sector, making revenue generation smarter and faster.

ElementalTV Introduces SARAH: A Breakthrough in CTV Advertising Assistance at CES 2026 #USA #Las_Vegas #ElementalTV #SARAH #CTVAdvertising

Taboola and Paramount launch CTV performance tool for small businesses Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

Taboola and Paramount launch CTV performance tool for small businesses #Taboola #Paramount #CTVAdvertising #SmallBusiness #DigitalMarketing

Taboola and Paramount launch CTV performance tool for small businesses Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers.

Taboola and Paramount launch CTV performance tool for small businesses #Taboola #Paramount #CTVAdvertising #SmallBusiness #DigitalMarketing

How SMBs Win the Attention Game through CTV Advertising - Ad Pulse Find out how is CTV advertising becoming the evolution of TV for Small and Mid-Size businesses (SMBs). The Triple-edge lies with CTV ads.

CTV brings SMBs onto the big screen stage. A small local brand showing in the same ad break as a national streaming show, yet targeting just one city or ZIP.

No mass spray, no waste. The brand gains reach and precision.

#SMBMarketing #CTVAdvertising #SMBPlaybook #LinearTV #DigitalMarketing

Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

Gracenote report highlights contextual targeting gap in CTV advertising #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting

Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

Gracenote report highlights contextual targeting gap in CTV advertising #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting

Magnite acquires streamr.ai to simplify CTV advertising for small businesses Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.

Magnite acquires streamr.ai to simplify CTV advertising for small businesses #Magnite #streamrai #CTVAdvertising #SmallBusiness #AIPowered

Magnite acquires streamr.ai to simplify CTV advertising for small businesses Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.

Magnite acquires streamr.ai to simplify CTV advertising for small businesses #Magnite #streamrai #CTVAdvertising #SmallBusiness #AIPowered

Margin wars reshape programmatic as Amazon undercuts The Trade Desk Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising.

Margin wars reshape programmatic as Amazon undercuts The Trade Desk #ProgrammaticAdvertising #AmazonAds #TheTradeDesk #CTVAdvertising #DigitalMarketing

Margin wars reshape programmatic as Amazon undercuts The Trade Desk Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising.

Margin wars reshape programmatic as Amazon undercuts The Trade Desk #ProgrammaticAdvertising #AmazonAds #TheTradeDesk #CTVAdvertising #DigitalMarketing

Dentsu expands Magnite partnership for CTV advertising Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities

Dentsu expands Magnite partnership for CTV advertising #Dentsu #Magnite #CTVAdvertising #Partnership #DigitalMarketing

Dentsu expands Magnite partnership for CTV advertising Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities

Dentsu expands Magnite partnership for CTV advertising #Dentsu #Magnite #CTVAdvertising #Partnership #DigitalMarketing

ID5 partners with Future Today for CTV advertising addressability Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

ICYMI: ID5 partners with Future Today for CTV advertising addressability #CTVAdvertising #DigitalMarketing #AdTech #Streaming #TargetedAds

ID5 partners with Future Today for CTV advertising addressability Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

ICYMI: ID5 partners with Future Today for CTV advertising addressability #CTVAdvertising #DigitalMarketing #AdTech #Streaming #TargetedAds

ID5 partners with Future Today for CTV advertising addressability Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

ICYMI: ID5 partners with Future Today for CTV advertising addressability #DigitalAdvertising #CTVAdvertising #Addressability #Targeting #StreamingMedia

ID5 partners with Future Today for CTV advertising addressability Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

ICYMI: ID5 partners with Future Today for CTV advertising addressability #DigitalAdvertising #CTVAdvertising #Addressability #Targeting #StreamingMedia

CTV impressions now comprise 17.9% of time spent viewing in 2024 versus the year before, but #CTV ad spend 💸 is only 7.4% of total media spend. @MediaPost unpacks the state of #CTVadvertising 📺 and what brands can do to leverage it further 📊🎯:

tinyurl.com/5n98twyx