VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

Market Forecast: Advertising Technology (AdTech) Platforms

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#AdTech #AdTechPlatform #DigitalAdvertising #ProgrammaticAdvertising #MarketingTechnology #AdTechSolutions #MediaBuying #RealTimeBidding #DigitalMarketing #AdvertisingTechnology #MarTech

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

Out Door Signage Market Size Report, Overview and Analysis 2035 Outdoor Signage Market is expected to grow USD 64.31 Billion at 3.66% CAGR by 2035, Global Outdoor Signage Industry Analysis by Type, Application, Material, Illumination, Region

Out Door Signage Market Share Analysis, Sales Revenue, Competitive Landscape and Market Expansion Strategies 2035
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#OutdoorSignage #DigitalSignage #AdvertisingTechnology #SmartDisplays

SPARK Matrix™: AdTech Platform

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#AdTech #AdTechPlatform #AdvertisingTechnology #Business #DigitalAdvertising #MarketingTechnology #MarTech #AIinAdvertising #FirstPartyData

StackAdapt secures EU data transfer rights as privacy framework gains momentum StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations.

StackAdapt secures EU data transfer rights as privacy framework gains momentum #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

StackAdapt secures EU data transfer rights as privacy framework gains momentum StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations.

StackAdapt secures EU data transfer rights as privacy framework gains momentum #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

Electronic Display Sign Market Size, Share, Growth Report 2035 Electronic Display Sign Market is expected to grow at 5.25% CAGR, reaching USD 42.98 Billion by 2035, driven by technological advancements, urbanization, and increasing advertising expenditures.

Electronic Display Sign Market Trends Analysis, Sales Revenue, Competitive Landscape and Market Expansion Strategies 2035

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#ElectronicDisplay #DigitalSignage #SmartDisplays #AdvertisingTechnology #VisualCommunication

Place Exchange just made DOOH buying as easy as display ads Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

Place Exchange just made DOOH buying as easy as display ads #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Place Exchange just made DOOH buying as easy as display ads Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

Place Exchange just made DOOH buying as easy as display ads #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Broadsign acquires Place Exchange in out-of-home consolidation deal Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy

Broadsign acquires Place Exchange in out-of-home consolidation deal Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy

ID5 acquires TrueData to strengthen global identity infrastructure ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

ID5 acquires TrueData to strengthen global identity infrastructure #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

ID5 acquires TrueData to strengthen global identity infrastructure ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

ID5 acquires TrueData to strengthen global identity infrastructure #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

Best AI Voice Generators for Narration and Ads - Article For U Discover the best AI voice generators that bring narration and ads to life with natural, expressive tones. These tools blend cutting-edge tech and creativity, making storytelling and marketing more engaging than ever.

Best AI Voice Generators for Narration and Ads #advertisingtechnology #AIaudiotools #AIforads #AInarration #AIvoicegenerators #audioads #narrationtools #speechgeneration #syntheticvoice #TexttoSpeech #voiceAI #voicesynthesis #voiceoversoftware

AudienceProject executive outlines cross-media measurement priorities Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.

AudienceProject executive outlines cross-media measurement priorities #CrossMediaMeasurement #AdvertisingTechnology #AudienceProject #CPO #AITransformation

AudienceProject executive outlines cross-media measurement priorities Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.

AudienceProject executive outlines cross-media measurement priorities #CrossMediaMeasurement #AdvertisingTechnology #AudienceProject #CPO #AITransformation

AWS launches dedicated network for real-time ad bidding workloads AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

AWS launches dedicated network for real-time ad bidding workloads #AWS #AdTech #RTB #DigitalAdvertising #AdvertisingTechnology

AWS launches dedicated network for real-time ad bidding workloads AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

AWS launches dedicated network for real-time ad bidding workloads #AWS #AdTech #RTB #DigitalAdvertising #AdvertisingTechnology

Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.

Smartly names three executives to leadership team #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.

Smartly names three executives to leadership team #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

AI Tools Every Digital Marketer Should Use to Double Campaign ROI in 2025 - Article For U Discover top AI tools that empower digital marketers to double campaign ROI in 2025 by optimizing targeting, automating tasks, and delivering data-driven insights for smarter, faster results.

AI Tools Every Digital Marketer Should Use to Double Campaign ROI in 2025 #2025marketingtrends #advertisingtechnology #AIanalytics #AIinmarketing. #AITools #campaignROI #datadrivenmarketing #digitaladvertising #digitalmarketing #marketingautomation #marketingstrategy #MarketingTechnology #MarketingT

VIOOH partners with Vengo for US programmatic advertising expansion Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions.

VIOOH partners with Vengo for US programmatic advertising expansion #DigitalAdvertising #ProgrammaticAds #DOOH #MarketingInnovation #AdvertisingTechnology

VIOOH partners with Vengo for US programmatic advertising expansion Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions.

VIOOH partners with Vengo for US programmatic advertising expansion #DigitalAdvertising #ProgrammaticAds #DOOH #MarketingInnovation #AdvertisingTechnology

Viant integrates with Wurl for scene-level CTV targeting Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.

Viant integrates with Wurl for scene-level CTV targeting #CTV #ConnectedTV #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology

Viant integrates with Wurl for scene-level CTV targeting Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.

Viant integrates with Wurl for scene-level CTV targeting #CTV #ConnectedTV #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology