US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

Broadsign acquires Place Exchange in out-of-home consolidation deal Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy

Broadsign acquires Place Exchange in out-of-home consolidation deal Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy

MRC opens public comment for out-of-home audience measurement standards phase 2 Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

MRC opens public comment for out-of-home audience measurement standards phase 2 #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing

MRC opens public comment for out-of-home audience measurement standards phase 2 Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

MRC opens public comment for out-of-home audience measurement standards phase 2 #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing

JCDecaux India unlocks programmatic targeting at Bengaluru International Airport Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

JCDecaux India unlocks programmatic targeting at Bengaluru International Airport #JCDecaux #ProgrammaticAdvertising #BengaluruAirport #DigitalMarketing #OutOfHomeAdvertising

JCDecaux India unlocks programmatic targeting at Bengaluru International Airport Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

JCDecaux India unlocks programmatic targeting at Bengaluru International Airport #JCDecaux #ProgrammaticAdvertising #BengaluruAirport #DigitalMarketing #OutOfHomeAdvertising

Bauer Media completes acquisition of Clear Channel Europe-North for $625 million Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #Acquisition #OutOfHomeAdvertising #MediaIndustry

Bauer Media completes acquisition of Clear Channel Europe-North for $625 million Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #Acquisition #OutOfHomeAdvertising #MediaIndustry

Bauer Media completes acquisition of Clear Channel Europe-North for $625 million Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #MediaAcquisition #OutOfHomeAdvertising #Advertising

Bauer Media completes acquisition of Clear Channel Europe-North for $625 million Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #MediaAcquisition #OutOfHomeAdvertising #Advertising

Broadsign debuts AI tool for out-of-home ad creative approvals New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals #Broadsign #AI #OutOfHomeAdvertising #CreativeApproval #AdTech

Broadsign debuts AI tool for out-of-home ad creative approvals New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals: New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025. #Broadsign #AI #OutOfHomeAdvertising #CreativeApproval #AdTech

ECN and VIOOH partnership brings programmatic digital out-of-home to European offices Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices: Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations… #DigitalMarketing #OutOfHomeAdvertising #ProgrammaticAdvertising #OfficeMarketing #VIOOH

ECN and VIOOH partnership brings programmatic digital out-of-home to European offices Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices #DigitalMarketing #OutOfHomeAdvertising #ProgrammaticAdvertising #OfficeMarketing #VIOOH

The World Out of Home Organization The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies

All content and videos of presentations from the World Out of Home Organization Europe Forum, held in Milan earlier this month is now available to download for delegates and WOO members. #'dooh #outofhomeadvertising #ooh #outofhome
www.worldooh.org

Anna Meneguzzo on from OOH to digital impact O-OH! Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.

WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH! #dooh #outofhome #outofhomeadvertising #digitaloutofhome
www.worldooh.org/news/anna-me...