DNPA adopts Magnite Access for publisher data infrastructure Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

DNPA adopts Magnite Access for publisher data infrastructure #DigitalNews #PublisherData #DataInfrastructure #AudienceData #MagniteAccess

DNPA adopts Magnite Access for publisher data infrastructure Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

DNPA adopts Magnite Access for publisher data infrastructure #DigitalNews #PublisherData #DataInfrastructure #AudienceData #MagniteAccess

Owning Ad Targeting Is Paying Off For Hearst | AdExchanger Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

AI modeling. First-party data. Amazon DSP. Hearst’s AURA is showing publishers a path forward—boosting addressability by up to 200%.

Do you see this model scaling beyond premium pubs?
#AdTech #PublisherData #AI #Programmatic #AdExchanger