VM2026: Zahid Urges Targeted Promotion Strategy to Attract Different Tourist Segments KUALA LUMPUR, Feb 1, 2026 — Deputy Prime Minister Ahmad Zahid Hamidi has stressed that promotional strategies for Visit Malaysia 2026 (VM2026) must be tailored to specific target groups rather than relying on a one-size-fits-all approach. He said different segments of tourists have varying interests, preferences, and expectations, making customised marketing strategies essential to maximise …

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