New Soap ‘The Golden Pear Affair’ Debuts With 90 Second Shorts Featuring Product Placements
There’s a new player on the daytime drama landscape, Procter & Gamble’s microdrama, The Golden Pear Affair (double entendre anyone?) which debuts on social media in January. P&G is synonymous with soaps so it makes sense that the company is pioneering a new soapy format, the microdrama which is designed to attract the attention of […]
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