VMI reports mixed 2025 tourism results; board raises social‑media messaging concerns after April flooding VMI told the board that 2025 showed roughly flat-to-slightly-down visitation (hotels −1%, Airbnbs −3%), stronger July–December performance and a notable April dip tied to flooding; members urged better coordination on social‑media messaging to avoid damaging tourism narratives.

VMI's latest tourism analysis reveals a mixed bag for Jefferson County, with hotel and Airbnb occupancy sliding but a strong finish to the year in sight—are social media concerns hindering our recovery?

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