A tourism board cannot carry national tourism growth alone. Expecting one institution to fix destination performance is unrealistic. Tourism growth is shared work. We need to stop overloading tourism agencies while under-addressing systemic constraints.
#TourismBoards #TourismLeadership #Governance

Tourism success: Shifting from volumes to value? Gaps in data analysis and the tendency to measure tourism success purely by arrival numbers are holding many Southern and East African governments …

(Notable suggestions for #southafrica #kenya #rwanda #tourism):Tourism success: Shifting from volumes to value? Need for stronger destination management
zurl.co/h9vSx #dmc #destinationmanagement #tourismboards #tourism #travel #traveltrade

DMO's Complete Guide to New Age Destination Marketing News and resources for today's interconnected travel trade.

DMO’s Complete Guide to New Age Destination Marketing
zurl.co/X2XwE #travelinsights #insights #dmo #dmc #destinationmarketing #tourismboards #tourism

I really hope that this year, DMOs and #tourismboards carefully review the people they work with. I hope that they choose to work with creators that are modeling a more mindful approach to tourism.

Are there any #tourismboards on @bsky.app? I’d love to follow you.