Hyper-Personalised Travel: Why the Internet Seems to Know Where You Want to Go Next A few years ago, I searched for “quiet hill towns for a short break.” I didn’t book anything or save the page. But over the next week, something strange happened. My Instagram feed is filled with cafés in Mussoorie. YouTube suggested walking tours of small Himalayan towns. Google showed hotel deals in places I hadn’t searched. It felt unsettling at first, but also oddly helpful.

You didn’t choose that destination.

Your algorithm did.

Welcome to the era of hyper-personalized travel https://t.ly/iXYWo

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