Lake County growers renew funding for winegrape commission The vote extends a marketing and research program aimed at boosting demand for the county’s grapes.

Lake County growers renew funding for winegrape commission #WineGrapes #LakeCounty #WineMarketing #Agriculture #SustainableFarming

French Wine Estates Revamp Labels to Attract American Consumers Historic producers redesign packaging and portfolios as U.S. buyers demand clearer information and stronger brand stories

FYI: French Wine Estates Revamp Labels to Attract American Consumers #FrenchWine #WineLabel #AmericanConsumers #WineMarketing #LabelDesign

French Wine Estates Revamp Labels to Attract American Consumers Historic producers redesign packaging and portfolios as U.S. buyers demand clearer information and stronger brand stories

French Wine Estates Revamp Labels to Attract American Consumers #FrenchWine #WineMarketing #WineLabels #AmericanConsumers #BrandStory

Italian Wine Sales Drop as Industry Struggles to Connect With Younger Consumers Producers face declining exports and domestic demand while seeking new strategies to engage a changing global market

FYI: Italian Wine Sales Drop as Industry Struggles to Connect With Younger Consumers #ItalianWine #WineIndustry #WineSales #YoungerConsumers #WineMarketing

Women in U.S. More Likely to Buy Wine Labeled as Made by Female Winemakers, Study Finds Research shows clear label messaging and feminine design cues boost women’s intent to purchase and willingness to pay higher prices

FYI: Women in U.S. More Likely to Buy Wine Labeled as Made by Female Winemakers, Study Finds #WomenInWine #FemaleWinemakers #WineIndustry #EmpowerWomen #WineMarketing

Women in U.S. More Likely to Buy Wine Labeled as Made by Female Winemakers, Study Finds Research shows clear label messaging and feminine design cues boost women’s intent to purchase and willingness to pay higher prices

Women in U.S. More Likely to Buy Wine Labeled as Made by Female Winemakers, Study Finds #WomenInWine #FemaleWinemakers #WineBusiness #WomenEmpowerment #WineMarketing

The Algorithm in the Cellar For centuries, a winery's most powerful marketing tool was the bottle itself. Now, from Napa to Burgundy, artificial intelligence is whispering in the consumer's ear — and the wine industry is not ent...

Mood-targeting algorithms? #winemarketing

www.enobytes.com/2026/03/15/t...

Gabriele Gorelli Challenges Italian Wine Industry’s Approach to Consumer Engagement Italy’s first Master of Wine urges producers to prioritize customer needs over tradition as sales volumes decline and competition intensifies.

FYI: Gabriele Gorelli Challenges Italian Wine Industry’s Approach to Consumer Engagement #ItalianWine #WineIndustry #ConsumerEngagement #MasterOfWine #WineMarketing

Women Increase Wine Purchases When Labels Highlight Female Winemakers, Study Finds Research shows women are willing to pay more for wines labeled as “woman-made,” especially with feminine label designs.

FYI: Women Increase Wine Purchases When Labels Highlight Female Winemakers, Study Finds #WomenInWine #FemaleWinemakers #WineIndustry #WomenEmpowerment #WineMarketing

Piedmont Wineries Report Surging Inventories as Grape Prices Plunge Across Key Varieties Producers warn of a crisis rivaling past economic shocks as falling demand and oversupply threaten the region’s wine industry

FYI: Piedmont Wineries Report Surging Inventories as Grape Prices Plunge Across Key Varieties #PiedmontWineries #WineIndustry #GrapePrices #WineCrisis #WineMarketing

Stefano Vaccari Hails EU Wine Package as Turning Point for Producers New measures extend promotional funding up to 80% and simplify rules for small wineries amid industry challenges and shifting markets

Stefano Vaccari Hails EU Wine Package as Turning Point for Producers #WineIndustry #EUWinePackage #WineProducers #SmallWineries #WineMarketing

German Wine Advertising Lags Behind as Industry Spends Just 14 Million Euros Amid Fierce Competition New campaign backed by state and regional funds aims to boost German wine’s profile beyond traditional markets

FYI: German Wine Advertising Lags Behind as Industry Spends Just 14 Million Euros Amid Fierce Competition #GermanWine #WineMarketing #WineIndustry #WineAdvertising #WineLovers

🌍 How do you create a successful international wine brand❓

www.nataliemaclean.com/373

🍾 Does a new wine label influence what you buy❓

#natdecants #NamrathaStanley #winebranding #internationalwine #vineyardmelody #winestory #winelife #wineindustry #winebusiness #bordeauxwine #winemarketing

Ideas for winemakers: 20 GROWER-FRIENDLY MARKETING IDEAS tinyurl.com/ytkpmm9t via @LodiGrower #winegrower #winemaker #winemarketing #wineworldnews #winzer

German Wine Advertising Lags Behind as Industry Spends Just 14 Million Euros Amid Fierce Competition New campaign backed by state and regional funds aims to boost German wine’s profile beyond traditional markets

German Wine Advertising Lags Behind as Industry Spends Just 14 Million Euros Amid Fierce Competition #GermanWine #WineMarketing #WineIndustry #WineAdvertising #WineCulture

Okanagan Wineries Use Landscape Imagery in 79% of Online Branding, Study Finds Visual storytelling links wine to local heritage and family tradition as competition grows among 222 regional producers

FYI: Okanagan Wineries Use Landscape Imagery in 79% of Online Branding, Study Finds #OkanaganWineries #WineMarketing #VisualStorytelling #WineHeritage #OnlineBranding

Why Authenticity and Speed Now Define Wine and Spirits Marketing Labels, servers and digital content must explain products in seconds, not speeches

FYI: Why Authenticity and Speed Now Define Wine and Spirits Marketing #WineMarketing #SpiritsIndustry #Authenticity #SpeedMarketing #DigitalContent

Rioja Alavesa Wines Fetch 16% Premium Despite Similar Quality, New Research Finds Studies reveal economic incentives and information gaps drive market dynamics, with calls for standardized ratings and organizational reforms in wine industry

Rioja Alavesa Wines Fetch 16% Premium Despite Similar Quality, New Research Finds #RiojaAlavesa #WineIndustry #WineLovers #WineMarketing #PremiumWines

New economic studies reveal how information gaps shape the global wine industry New research highlights how branding and inconsistent wine ratings shape prices and profits across global wine markets

New economic studies reveal how information gaps shape the global wine industry #WineIndustry #EconomicStudies #WineMarketing #Branding #WineRatings

Why Authenticity and Speed Now Define Wine and Spirits Marketing Labels, servers and digital content must explain products in seconds, not speeches

Why Authenticity and Speed Now Define Wine and Spirits Marketing #WineMarketing #SpiritsMarketing #Authenticity #BrandSpeed #DigitalContent

Vinitaly Engages 53 Trade Professionals in Bangkok as Italian Wine Targets Expanding Asian Markets Events in Thailand and India signal rising demand for imported wines and deeper cooperation between Italian and Asian partners

Vinitaly Engages 53 Trade Professionals in Bangkok as Italian Wine Targets Expanding Asian Markets #Vinitaly #ItalianWine #WineMarketing #AsianMarkets #TradeProfessionals

Food & Wine Republic Expands to Four Continents with Addition of Agencies from Spain, Denmark, South Africa, and Australia Global PR network strengthens international food and wine marketing by uniting local expertise across Europe, Africa, Oceania, and North America

FYI: Food & Wine Republic Expands to Four Continents with Addition of Agencies from Spain, Denmark, South Africa, and Australia #FoodAndWine #GlobalPR #WineMarketing #FoodIndustry #InternationalExpansion

Barcelona Wine Week to Attract Over 800 International Buyers as Spanish Wine Eyes Global Expansion Event highlights Spain’s push for new markets, younger consumers, and stronger global branding amid export challenges and shifting trends

FYI: Barcelona Wine Week to Attract Over 800 International Buyers as Spanish Wine Eyes Global Expansion #BarcelonaWineWeek #SpanishWine #WineIndustry #GlobalExpansion #WineMarketing

French Wine Industry Invests 60% Less Than Italy in Promotion Amid Historic Crisis Producers unite for first national campaign targeting younger consumers as calls grow to boost marketing and collaboration.

FYI: French Wine Industry Invests 60% Less Than Italy in Promotion Amid Historic Crisis #FrenchWine #WineIndustry #ItalianWine #WinePromotion #WineMarketing

French Wine Industry Invests 60% Less Than Italy in Promotion Amid Historic Crisis Producers unite for first national campaign targeting younger consumers as calls grow to boost marketing and collaboration.

French Wine Industry Invests 60% Less Than Italy in Promotion Amid Historic Crisis #FrenchWine #WineIndustry #Promotion #ItalianWine #WineMarketing

German Wines Face Crisis as Domestic Bottles Make Up Just 40% of Consumption Ministers seek regulatory reforms and stronger marketing to revive struggling industry amid rising costs and global competition.

FYI: German Wines Face Crisis as Domestic Bottles Make Up Just 40% of Consumption #GermanWines #WineCrisis #WineIndustry #DomesticBottles #WineMarketing

Over 400 Experts From 14 Countries Unite in California to Save Historic Old-Vine Vineyards Global conference spotlights economic hurdles, labeling debates, and the struggle for old-vine wines to gain market recognition

FYI: Over 400 Experts From 14 Countries Unite in California to Save Historic Old-Vine Vineyards #OldVineWines #VineyardConservation #WineExperts #WineMarketing #SustainableFarming

Board approves Lodi Winery Business Improvement District to boost tourism promotion The Board voted 5-0 to establish the Lodi Winery Business Improvement District with reduced boundaries and an initial management plan; proponents said the assessment will fund marketing and events to draw visitors to Lodi and San Joaquin County.

The San Joaquin County Board has unanimously approved the Lodi Winery Business Improvement District, aiming to boost tourism with innovative marketing campaigns and events starting January 1!

Click to read more!

#SanJoaquinCounty #CA #CitizenPortal #BusinessImprovement #WineMarketing

Livermore Wine District Sees 24% Marketing Hike but 9% Drop in Revenue as WID Model Faces Scrutiny Declining sales and winery closures prompt calls for a unified statewide approach to support California’s struggling wine industry

Livermore Wine District Sees 24% Marketing Hike but 9% Drop in Revenue as WID Model Faces Scrutiny #WineIndustry #CaliforniaWine #LivermoreWine #WineMarketing #SupportLocalWineries

German Wines Face Crisis as Domestic Bottles Make Up Just 40% of Consumption Ministers seek regulatory reforms and stronger marketing to revive struggling industry amid rising costs and global competition.

German Wines Face Crisis as Domestic Bottles Make Up Just 40% of Consumption #GermanWines #WineCrisis #WineIndustry #WineMarketing #RegulatoryReforms