Industries That Are Winning by Capturing the Women’s Market Women represent more than half the global population and control an estimated 70 to 80 per cent of consumer purchasing decisions worldwide. That figure includes not only purchases made directly for themselves but decisions that influence household spending, family health, financial planning, and business procurement. Any business that has not yet built a deliberate strategy […] The post Industries That Are Winning by Capturing the Women’s Market first appeared on Flowster.

Industries That Are Winning by Capturing the Women’s Market: Women represent more than half the global population and control an estimated 70 to 80 per cent of consumer purchasing decisions worldwide. That figure… #WomensMarket #WomenEmpowerment #ConsumerInsights #WomenInBusiness #GenderEquality