🌾 Ever wondered what it takes to produce seed for farmers?
Our KWS history and success are rooted in #sugarbeet – but what makes this crop so special?
Find out in our latest episode of #WorldofFarming:
👉 youtu.be/2hdPoRQ0VYQ?...

Sugarbeet is no ordinary crop - its seed production is a two-year journey requiring precision at every step. 🌱

In our up-and-coming #WorldofFarming story, we will look into the process of our sugarbeet seed production in northern Italy.

Breeders, farmers, consumers: They all have different demands and requirements that we want and need to meet.
Not an easy task. But we're tackling it 💪
How?
Find out in our series #WorldofFarming 💡

🔗www.kws.com/corp/en/media-press/worl...

🍅 Vegetable breeding differs from the breeding of our other crops. The requirements are various and sometimes contradictory.

📽️ Watch the whole story in our new #WorldofFarming
www.kws.com/corp/en/medi...

#KWSWoF
#followthefreshtrail
#kwsvegetables

🍅 Breeding tomatoes, peppers, and other vegetables is a craft of its own—complex and challenging.
Why? Because the traits demanded along the value chain often do not align.
More soon in our #WorldofFarming
#KWSWoF #followthefreshtrail #kwsvegetables

youtu.be/mgEYdITqklo

For our latest #WorldofFarming podcast, we met up with acclaimed science slammer, influencer and author @davidspencer.bsky.social 🎙️ A plant biologist by training, David uses a variety of formats to bring modern plant science to life for his audiences 🎧https://ow.ly/Eot850UHw2t