The behind-the-scenes story of brand spokesperson Xiao Zhan with Selected Meadow goes live tomorrow!

📽 2026-4-14 微博 @蒙牛精选牧场
#MENGNIUSELECTEDMEADOWSpokesperson
#XiaoZhan #SeanXiao #肖战

Xiao Zhan posing on the cover of Esquire in black

#xiaozhan

a woman with long black hair and a ponytail is standing in a forest . ALT: a woman with long black hair and a ponytail is standing in a forest .

Wow not only did I chat on DMs with #XiaoZhan but my Tiktok as Yiling Laozu is blown tf up in popularity I am an actual celebrity wtf happened I was expectin... Idk but not this lol I am so grateful

"Follow NARS global brand spokesperson Xiao Zhan and, together with the new limited-edition 'NARS Spring Peach Blossom' collection, embrace spring colors in your makeup and embark on a spring escape! ..."

📸 2026-4-12🇧🇷13🇨🇳 微博 @NARS
#NARSGlobalSpokesperson
#XiaoZhan #SeanXiao #肖战

Tencent Music Physical Album Chart — overall update for April 13.

Congratulations to Xiao Zhan for 我们 (vinyl version) remaining firmly at TOP 1 on the overall chart!

📸 2026-4-13 微博 @腾讯音乐榜 (Tencent Music Chart)
#XiaoZhan #SeanXiao #肖战

小城良方 (A Small Town Remedy) will premiere on CCTV soon! Stay tuned!

📸 2026-4-13 微博 @CCTV电视剧 (CCTV drama)
#XiaoZhanx小城良方
#XiaoZhan #SeanXiao #肖战

Three screenshots of Xiao Zhan as Zang Hai

#xiaozhan

Xiao Zhan dancing as a member of X-Nine. He's wearing a white shirt that's riding up and black jeans

#xiaozhan

a man with long black hair and a red ribbon in his hair ALT: a man with long black hair and a red ribbon in his hair

What do you MEAN in the YGO fandom my cosplay and vocal talents got me rubbing shoulders with the YGOTAS team now in the #MDZS fandom they've gotten me rubbing shoulders with #XiaoZhan????

Fictionkin aren't crazy, y'all. You bully the rest of the community too much that's all. I just wasn't scared.

a cartoon character with a sad look on his face is standing in front of a window ALT: a cartoon character with a sad look on his face is standing in front of a window

Thank you #XiaoZhan for even talking to me in the first place because I know I'm damn hard to forget so you'll remember me and I can't die now or not take care of myself because you'd be sad such a talented fan was... Hurting that bad. So I won't. Ever.

"🔔 I saw that 'The Infinite 10 Days' has become the first drama to surpass 100 million on the Weibo Index during its pre-airing period!

The cycle continues, quietly waiting for our reunion."

📸 2026-4-11 微博 @剧集十日终焉
#XiaoZhanxTheInfinite10Days
#XiaoZhan #SeanXiao #肖战

Xiao Zhan as Zang Hai in grey robes standing in Zhen Tower

#xiaozhan

Closeup of Xiao Zhan as Beitang Moran in bathtub.

We just watched eps 13-15 of #OhMyEmperor 🤭
#cdrama
#XiaoZhan

Xiao Zhan in a cardigan posing on a Japanese street

Xiao Zhan in a cardigan posing against a post

#xiaozhan

Update for the #mdzs fandom here for my #mdzscosplay on Tiktok and YouTube as #YilingLaozu: now I'm rubbing shoulders with #XiaoZhan asdfghhhhhgfdddss halp I'm too famous he *knows*

Well now I really *can't* kms I'd make too many people and Xiao Zhan sad. He knows I exist and thinks I look WWX.

a cartoon character with a ponytail is smiling ALT: a cartoon character with a ponytail is smiling

#XiaoZhan is actually genuinely really nice and sweet, at least over DMs. He treats his fans like people. Great celebrity, I now am a diehard fan

a man with long hair and a ponytail is holding a red apple in front of a building . ALT: a man with long hair and a ponytail is holding a red apple in front of a building .

OH MY FUCKING GOD I ACTUALLY TALKED TO #XIAOZHAN I DID HE KNOWS ABOUT MY COSPLAY AAAAA

Xiao Zhan as Zang Hai in grey and red robes holding a crossbow and a torch

#xiaozhan

A storm of freshness, sweeping through 25 cities, screen after screen in refreshing bliss!

📽 2026-4-10🇧🇷11🇨🇳 微博 @六神官方微博
#LIUSHENSpokesperson
#XiaoZhan #SeanXiao #肖战

With #XiaoZhan promoting #TheInfinite10Days right now, I wanted to show my support through this art 🌚 I like to draw him as a demon😈❤️

#art #digital #procreate #QiXia

…🐰NARS 23.3/22 (日)14:00 30'
mapp.api.weibo.cn/fx/dde3458d4...

#XiaoZhan #肖战

Xiao Zhan posing with his eyes closed

#xiaozhan

The Infinite 10 Days | Opening ceremony

🔗 m.v.qq.com/x/m/play?cid...

📽 2026-4-10 Tencent Video
#XiaoZhanxTheInfinite10Days
#XiaoZhan #SeanXiao #肖战

"This game of chess can only be played by Qi Xia."

📽 2026-4-10 抖音 @剧集十日终焉
#XiaoZhanxTheInfinite10Days
#XiaoZhan #SeanXiao #肖战

"Join me and discover a new level of freshness. Roam freely through the mountains and nature, and freshness goes with you wherever you go. Use Liushen and experience freshness on another level."

📽 2026-4-8🇧🇷9🇨🇳 微博 @肖战
#XiaoZhan #SeanXiao #肖战

Xiao Zhan speaking at the start of filming ceremony in a Li Ning jacket with Ten Days branding

Xiao Zhan at the start of filming ceremony in a Li Ning jacket with Ten Days branding

Xiao Zhan at the start of filming ceremony with the director, scriptwriter and author of the original novel

The cast and crew of Ten Days at the start of filming ceremony

At the start of filming ceremony, the producers revealed they had been preparing scripts for 2 1/2 years and been in pre-production for 7 months, and the 1st time the director met XZ and talked about the character, he thought he had to be Qi Xia.

#xiaozhan #TenDays

"Filming has officially started for 'The Infinite Ten Days', a suspense survival drama adapted from a popular novel on Tomato Novel, starring #XiaoZhan, according to the drama's official Weibo account."

🔗 x.com/i/status/204...

📽2026-4-10 X @BusinessBeijing
#XiaoZhanxTheInfinite10Days
#SeanXiao #肖战

Six years together | Liushen joins brand spokesperson Xiao Zhan to unleash a wave of freshness!

📆 From today until April 22.

📽 2026-4-10 微博 @六神官方微博
#LIUSHENSpokesperson
#XiaoZhan #SeanXiao #肖战

📸 2026-4-9🇧🇷10🇨🇳 微博 @六神官方微博
2/2
#LIUSHENSpokesperson
#XiaoZhan #SeanXiao #肖战

Limited-edition wallpapers celebrating the 6th year with Xiao Zhan!

📸 2026-4-9🇧🇷10🇨🇳 微博 @六神官方微博
1/2
#LIUSHENSpokesperson
#XiaoZhan #SeanXiao #肖战