Screenshot of the Forbes Communications Council Expert Panel article titled “19 Expert Tips for Leveraging Short Form Video for B2B Success,” published in Forbes on September 15, 2025.
19 marketing and communications experts from the Forbes Communications Council, including Board Director and Global Marketer, Ms. Toby G. Wong of US based Toby Wong Consulting, share strategies for using short form video to strengthen B2B engagement and business results.
Screenshot of input from Board Director and Global Marketer, Ms. Toby G. Wong, of US based Toby Wong Consulting, in the Forbes Communications Council Expert Panel titled “19 Expert Tips for Leveraging Short Form Video for B2B Success.”
Toby’s comment is number 5 and titled “Deliver Accessible Value Quickly.” The full quote reads: “In B2B, short form video must deliver value quickly: insights, ROI stats or demos to drive consensus and inform decisions. But speed without accessibility invites risk. Marketers should ensure their digital content exceeds accessibility standards like accurate, synced captions and audio descriptions so that all buyers with and without disabilities are informed and empowered to act.
Short-form video in B2B can be powerful when it delivers value fast and is accessible to every buyer.
I contributed #5 in this Forbes Communications Council Expert Panel: bit.ly/3KdVk9v
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