My #admaforum presentation is now on Slideshare >> Everything I Know About #Marketing I Learned Inside a Nightclub http://slidesha.re/MX00wt
Woohoo RT @Kred: Congrats @kimota for being Top Influencer on the #admaforum Kred leaderboard. Get your prize from @adma staff at drinks now
Can someone wheel the #admaforum beer trolley to row C please? #wishfulthinking
"Is this behavioural economics or are we post-rationalising case studies that worked?" @adamferrier asks the question at #admaforum
"I don't care what you say you're going to do nearly as much as what you actually do." Ian Lyons at #admaforum
More info on how Shoes of Prey uses 3D printing to help customers get custom designed shoes. Mindblowing. http://bit.ly/O7eLdH #admaforum
C&A in Brazil has digital LEDs in coat hangers displaying the number of Facebook likes for a product! Justin Cohen at #admaforum
Shoes of Prey gets a massive plug from Justin Cohen at #admaforum. Shoes designed in The Netherlands printed out with 3D printer!
The customer journey is non linear. Each customer may take different routes with alternative touchpoints to a sale. Justin Cohen #admaforum
Department stores complain about online exactly how small shops once did when department stores took their business; Justin Cohen #admaforum
Justin Cohen on anthropological research in consumer behaviour. Love the cartoons. #admaforum
The constant squeeking ain't half distracting! Sounds like #admaforum has some amorous neighbours upstairs with squeeky bed springs!
Australia is the number 1 international market for Macy's Online… Chris Hogan at #admaforum I wonder how much of that is Mrs Kimota...
"Statistics means never having to say you're certain. It's about probabilities." @bobpage at #admaforum
There's a big difference between data & knowledge. You could have less data used more effectively & have more knowledge. @bobpage #admaforum
Using data just for reporting, is like driving your business forward by looking in the rear view mirror. @BobPage at #admaforum
If you store data in multiple locations, do you have multiple versions of the truth? @BobPage at #admaforum
Painting their data centre racks white reflected light better, reduced cooling costs & saved a million $ a year! @BobPage at #admaforum
Transactional data is only half the picture. you need behavioural data to drive genuine insights. @BobPage at #admaforum
The Watch With eBay app turns the 2nd screen into a stream of related products to whatever you're watching. @BobPage at #admaforum
Bob Page of eBay kicks off day 2 of #admaforum
There are more iphones sold every day than babies born! Bob Page of eBay kicks off his keynote at #admaforum
Morning peeps. Speaking this afternoon at #admaforum on how working as a DJ taught me everything I need to know about marketing
"Creative storytelling os gold. Creative accountancy is fraud!" #admaforum
A statistician is someone who didn't have the personality to become an accountant… #admaforum
There's only one way to truly know #CageFight RT @servantofchaos: What do you think folks? Marketing - art or science? #admaforum
"The profit centre of any business is the customer." @MalcolmAuld at #admaforum
Under 6% of Australians have a QR Code app on their phone. So why do advertisers use them? << @MalcolmAuld at #admaforum
Love a good rant! @MalcolmAuld has found his soapbox! Refereshing to have someone challenge the sacred cows of digital marketing #admaforum
"On Facebook and Twitter, 6 hours ago is soooooo yesterday." @MalcolmAuld at #admaforum (I'd say even 1 hour ago can be!)