ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying. Now the company is handing off purchases to app partners like Instacart ...

Does this mean ChatGPT will look more like an affiliate site than a marketplace?

Is it a hurdle, inevitable, temporary until user behavior adapts, or something else?

the-decoder.com/chatgpt-user...

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