Secondary Packaging, with Primary Appeal As global e-commerce beauty grows, gift boxes and paper-based cartons convey a sustainability stance, while advanced decorating techniques can help distinguish individual brands. Plus, an update on ta...

As global e-commerce beauty grows, gift boxes and paper-based cartons convey a sustainability stance, and advanced decorating techniques can help brands stand out. Read our new feature on the appeal of secondary packaging.
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#beautypack #feature #cartons

How TikTok Has Changed the Game for Beauty Marketing It’s a new era of co-creation, where community feedback can reshape product lines—and rewrite the rules of packaging. Written by Cecilia Gates, Founder and Chief Creative Officer of the Gates Agency. ...

Cecilia Gates, Founder and Chief Creative Officer of the Gates Agency, explains how TikTok has changed the game for beauty marketing. Don't miss it!
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#beautypack #exclusive #TikTok #beautyindustry

Applicators & Tools Designed for Results Packaging supplier innovations in applicators and brushes improve the application experience and enhance a cosmetic formula’s effectiveness.

In our newest feature on applicators and tools, suppliers such as Nuon Medical, HCP Packaging, PennelliFaro, and more talk about the latest innovations that enhance color cosmetics and skincare products.
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The Future of Sustainable Packaging: Solving the Moisture Barrier Challenge A look at the pace and rate of barrier innovations—and what’s now available.

Deb Adams examines the pace and rate of barrier innovations—and what is now available on the market. Check it out below.
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How Amazon Became a Key Player in Beauty and Skincare ‘It’s word-of-mouth marketing from more than 300 million friends.’

Emily Safian-Demers explains how Amazon became a key player in Beauty and Skincare. Check out the link below to see what she has to say.
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#Beautypack #exclusives #amazonbeauty

How One Entrepreneur Took Ownership of an Existing Beauty Brand Starting a business from scratch is never easy—and neither is new ownership. Here’s how one entrepreneur is meeting the challenges.

Don't miss Editor-in-Chief Jamie Matusow's exclusive interview with Formulary 55 founder Kecia Hielscher.
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Beauty Packaging Design Trends for 2025 and Beyond From retro aesthetics to refillable solutions, explore how beauty packaging trends in 2025 blend style, function, and brand storytelling.

Don't miss our exclusive, "Beauty Packaging Design Trends for 2025 and Beyond." From retro aesthetics to refillable solutions, explore how beauty packaging trends in 2025 blend style, function, and brand storytelling.
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#beautypack #exclusive #beautytrends

New Beauty President and CEO Appointments in 2025 Here's a running list of President and CEO appointments at top beauty brands and companies in 2025. Check back for updates.

Check out the growing list of new President and CEO appointments at big beauty brands.
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#beautynews #beautyCEO #beautypack

What’s Next for Beauty in 2025? Predictions on sustainability, personalization, customization, ‘fast beauty’ alternatives, and more.

Elle Morris, Beauty Branding and Design Consultant, shares her 2025 beauty predictions on sustainability, personalization, customization, ‘fast beauty’ alternatives, and more.
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How Different Generations Are Influencing Beauty Sales Each group of consumers has its trends.

Don't miss Circana's Larissa Jensen's latest Expert Opinion on how different generations influence beauty sales.
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