Novo hits back at rivals with cut-price Wegovy subscriptions Trying to claw back market share in the weight-loss category, Novo Nordisk has launched a subscription-based service for Wegovy cash payers.

Trying to claw back market share in the #weightloss category, #NovoNordisk has launched a #subscription-based service for #cashpayers that offers #Wegovy at a "lower, predictable #monthlyprice."

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