Creativity, inc: The secret to Pixar's creative genius (Ed Catmull) How did Pixar Animation Studios create a culture that produced hit after hit, from Toy Story to Up? The answer isn't just brilliant artists; it's a revolutionary management philosophy designed to nurture creativity.In today's 5-minute briefing on Ed Catmull's "Creativity, Inc.," we explore the core challenge of managing creative teams. Discover the concept of the "Braintrust," a powerful model for giving candid feedback that supports, rather than crushes, new ideas.

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