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Interesting thread from last night’s #CommsChat, tackles low take up of formal learning and CPD in public relations 👉

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A3. Deadly serious question, you’re clearly a smart bunch here, how do we get practioners to take qualifications, formal learning and CPD; and stuff like planning and measurement seriously? We’re the business that never seems to grow up #CommsChat

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Is it just me, or does your Twitter app autocorrect #CommsChat to #Gammon too 😆

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Info on global PR competency framework here via @HuddersfieldUni. Project founded by @JeanValin1 @GregsAnne & @Global_Alliance #CommsChat

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Critical issue IMHO is that as a practical discipline, teaching must include theory and practice #commschat

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Huge topic. I'm a big fan of @GregsAnne and @JeanValin1 on a PR global competency framework #commschat

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Apprenticeships and CPD are two very different things. Apprenticeships broaden access and diversity. CPD key to ongoing learning #commschat

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Formal learning can only be a good thing for public relations, broadens practice, raises profile of discipline #commschat

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Foundation knowledge, disciplined approach to practice, commitment to topic #commschat

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I really should set alarms so that I remember to join in on #commschat. I miss the debate and interesting thoughts at times #PR

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Monday 30th June 2014 #CommsChat #Storify discussion. Special mentions to @CommsChat @eksays @amandacomms and @arl24 http://bit.ly/1qss0LI

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Very good use of mobile in brands was @KERN_Waagen with #Gnomeproject around the world, and updating to #Instagram and #Twitter #commschat

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.@BirdsEye did a good job of popup restaurant to pay with #Instagram photo of food. Good way to make customer brand advocate #commschat

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Apologies for odd spelling guys. My Mac is insisting on ‘correcting’ me when I’m not even wrong *annoyed* #commschat

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Some interested things being raised, and services like @BuzzTale that I didn’t know about on #commschat so keep it coming people.

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@Comms_Events @amandacomms @arl24 #commschat I was so prolific a Twetter during the #in2summit event that I ended up on their infographic.

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Mobile is now becoming very important in #PR as live tweeting an event is considered the norm, not to mention 24/7 world #commschat

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I’m going to be participating in #PR #commschat this evening? Give me a shout if you will be too people of #CIPR and #PRCA

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Good point @mynameisearl. If you've read #BrandVandals we'd really appreciate an Amazon review. It's our 2014 summer holiday fund #commschat

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@mynameisearl Can't ever see McKinsey suggesting that a client needs to "grow a pair". Wonder if they have a model for that? #commschat

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@mynameisearl I've been doing that all night. Along with T6. That'll be the next Heathrow terminal. #commschat

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@AllthingsIC #brandvandals also available in speech format, a consulting model and there's documentary in the works #commschat

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Point of #brandvandals is that they've always existed. Nothing changes apart from speed and need for PRs to step up #commschat

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RT @amandacomms @CommsChat with tact, diplomacy, time and honesty #commschat

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T6. Book init http://qub.me/4Ql5Ho #commschat

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T5. Listen and then figure out whether to take action. Basic PR best practice. #commschat

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1.1 million tweets per day with consumer views of wine. @vintank listens & turn data into insight for wine industry #commschat

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A5 Let's kickoff with an old fashioned bit of listening. Twitter is the largest research group you didn't commision #commschat

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@AdamFairclough @CommsChat Greenpeace, PETA, nutters? Don't think so. #commschat

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@mynameisearl @CommsChat or public, or audience, or market #commschat

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