A quote from Jerry Weinberg's 1985 book, "The Secrets of Consulting". "Past glories are future graves. Instead of letting them bury me, I try to follow The Seventh Law of Marketing: Give away your best ideas. I do everything possible to encourage my clients to take over the work I've been doing. They usually give me direct credit, but even if they don’t, they love me for my generosity. This increases the chance they'll give me future business, or recommend me to others."
Giving away your best ideas may seem risky in the AI age—but here are four reasons why it remains one of the smartest things you can do.
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