Hot Hand Bias in Marketing: Psychology That Drives Sales Understanding hot hand bias opens up several strategic opportunities for marketers who want to influence consumer behaviour ethically and effectively.

Hot hand bias in marketing: psychology that drives sales. #behaviouraleconomics #brandmomentum #cognitivebias #consumerbehaviour #consumerdecisionmaking #hothandbias #marketingpsychology #marketingstrategy #marketingtactics #salespsychology >>>

consumers researched or purchased a product or service after seeing it on a social media platform

Consumers researched or purchased a product or service after seeing it on a social media platform:

#socialmediamarketing #notpaid #fyi #consumerdecisionmaking

and no worries - I will be a little quiet for the next hours: meeting with a group of BA students from @unibern working on their #replication project in #consumerdecisionmaking followed ensuite by our weekly PhD group meeting