Really appreciate the playful, human voice on Oatly’s packaging... I actually paused to read the whole side panel and it made me grin. The branding is spot-on.

#oatly #brandinggoals #packagingdesign #brandvoice #clevermarketing #plantbased #oatmilk #creativecopywriting #design #graphicdesign

Being told that your #creativecopywriting on a project made the #client laugh out loud!?

I know that’s right.