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I will remember Image Restoration Theory the most from this course. Now every time I see a crisis unfolding online, I closely watch how people respond and what strategies they use. You were right - once we know about it, we see it everywhere! #Crisis11 #COM385 @ssfrigerio.bsky.social

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@ssfrigerio.bsky.social The most interesting concept I learned was how having a plan makes the ultimate difference when dealing with the media. I never realized how much media training you needed when making a statement. I will take these things into account if ever dealing with a crisis. #Crisis11

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The most important concept I learned was Benoit’s repair strategies. Every company will have some sort of “crisis” to manage big or small and if I apply these strategies, I can help whatever company I may work for in a time of instability. #Crisis11 #com385 @ssfrigerio.bsky.social

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@ssfrigerio.bsky.social #COM385 #crisis11 The most interesting concept to me was the simple yet crucial 'give people something to do'. I feel it is something that will be embedded in me forever. I realized I learned how this tactic is a game changer and can now point out when companies/people use it

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@ssfrigerio.bsky.social The most interesting thing I learned in Crisis Communication was how parody and brandjacking can create a “double crisis” by confusing stakeholders and hurting trust. It showed me how crucial quick monitoring and response really are.
#Crisis11

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@ssfrigerio.bsky.social The most interesting topic we covered this semester was the effects of fear and disgust. I was completely unaware of the potential setbacks associated with those strategies. This topic is already impacting my professional life, as I work on an anti-vaping campaign. #Crisis11

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The crisis topic I found most interesting was the lesson on emotions. Knowing your 4 public’s and their level of anger will allow you to meet them where they are at. No matter my career, if there’s anger I’ll know to give them something to do! #COM385 #Crisis11 @ssfrigerio.bsky.social

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It's interesting to know each crisis measure in SCCT. When crises arise in the media I have awareness of how these issues are managed and the processes for restoration. This understanding will serve me professionally by helping tackle issues correctly. #Crisis11 #Com385 @ssfrigerio.bsky.social

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The most interesting concept I learned was the Image Repair Theory because there are many ads that use images that are against the theory. In my future career, I hope to do something in crisis management and with that theory, I'll be able to do it more effectively. @ssfrigerio.bsky.social #Crisis11

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@ssfrigerio.bsky.social The most interesting concept I learned this semester was the difference between hazard and outrage. People react more to how a crisis feels than how risky it actually is. Knowing this will help me communicate smarter and manage emotions in any workplace. #Crisis11

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@ssfrigerio.bsky.social The most interesting concept we learned this semester was the Image Restoration Theory, because it's so cool how I can see all of the tactics now in every crisis that arises. If I end up in PR I will use the notes from this day dearly. #crisis11 #com385

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@ssfrigerio.bsky.social My favorite topic from this semester was learning how to properly deal with the media. I really enjoyed the mock press conferences we held in class. I think this will be beneficial to me in the future because being media trained is a great value to have. #COM385 #Crisis11

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This semester taught me the value of having a crisis communication plan. Taking the time to plan creates the difference between scrambling to figure out what to do or having a prepared crisis team. Media training also has a big impact in the long run. #crisis11 @ssfrigerio.bsky.social

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@ssfrigerio.bsky.social #Crisis11 The most interesting concept I learned this semester was dealing with the media. After watching some pretty bad statements come out, EX: lululemon, it was clear that people really have to be trained when speaking to media regarding a crisis. Very helpful for future

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@ssfrigerio.bsky.social #crisis11 I thought the image repair theory (IRT) because it explains and evaluates every strategy. This is an interesting way because there's so many stages that each have its own meaning and when evaluating a crisis you can identify which stage they are in.

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The concept that stuck with me most this semester was the SCCT. It taught me how every crisis needs a different response based on how serious the situation is. This will help me handle real-world PR crises with more strategy and empathy.
#Crisis11 #COM385 @ssfrigerio.bsky.social

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