How Cinnabon built a social fandom by ‘marrying’ Slim Jim - PR Daily Insights from behind the social handle. Not every social media campaign requires a planned strategy. If you were on X during the height of brand banter a few years ago, you may remember an unlikely re...

On today's PR case study we're looking at how Cinnabon built a "relationship" with Slim Jim through social media

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www.prdaily.com/how-cinnabon...

PR Tip of the Day: Know your story inside and out so journalist can easily tell it.

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