Did You Know? 👀
Etsy search looks at your listing descriptions when RANKING your listings. 📈
This means that Etsy does not read your listing descriptions for query matching. Use your description to tell the story behind your items, rather than keyword stuff.
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Shops that consistently follow Etsy's customer service standards are prioritized in search. 🚀
Factors include a shop's:
💚Average review rating
💚Message response rate
💚Case rate from the past three months
Ensure you're giving shoppers the best experience possible. ⭐
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People love their dogs! 🐕
In November 2025, the most popular recipient for things purchased on Etsy was dogs! Rounding out the Top 5 were:
⭐Baby
⭐Cat
⭐Men
⭐Women
It seems that pets are really who shoppers want to spoil! 💕
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Struggling with Etsy photos?
You're not alone! Etsy is testing different ratios for different devices, apps, and phone brands! Our team created a guide to help you with almost any crop! 📸
help.erank.com/wp-content/uploads/2025/...
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Etsy Tip! 🚀
"Since categories act like tags...you don’t need to add tags that repeat the phrases that appear in your categories and attributes." Use your tag slots for a wider variety of keywords to broaden your reach! 🌱
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Etsy Tip! 💡
Avoid using "your text here" placeholders in your listing thumbnail photo. It's actually prohibited by Etsy's House Rules! 🤯 Your main image must reflect an example of a finished product.
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How Etsy Search Works! 💡
Etsy's algorithm "takes a holistic view of your listing—including title, tags, attributes, descriptions, first photo, reviews, and more—to help connect your items with the right buyers."
Take some time to get listings in tip-top shape before the holidays!
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Etsy Title Tip! 💡
"Only include holidays, special occasions, or recipient types if they’re essential to what the item is, like “birthday candle” or “Halloween costume”." 🎂🎭
This advice also extends to the Attributes within a listing; only use it if it is relevant!
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Etsy Did You Know? 💡
It takes the Etsy platform roughly 15-20 minutes to get new listings up on search result pages. ⏰ So give your listing a little time to settle before trying to find it using our Rank Checker tool. 😎
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Etsy Don't! 🚫
Don't copy & paste listing title into your description. Sprinkle your keywords into casual-sounding language that gets buyers excited about your item. Include information about your product such as size, materials, aesthetics, and who it might be a great gift for. 🎁
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Did You Know? 🤔
Etsy tell us that attributes "act like tags and can help your item match with a shopper's search".
SO.... "If a phrase appears in your attributes, you don't need to add it as a separate tag."
(From Etsy's The Anatomy of a Well-Crafted Etsy Listing article!) 🌟🌱
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How Does Etsy Use Conversion Rates? 🌟
Etsy looks at clues from shoppers to determine whether a listing is appealing and meets expectations once clicked. They look at how well a listing converts to determine whether to boost that listing’s engagement rate and placement in search. 📈
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Check out our updated dashboard for:
🌱 traffic stats
🌱 trending keywords
🌱 competitor sales
🚀 and MUCH more!
You can even customize it if you drag-and-drop the boxes. ❤️🔥
This is in beta mode, so please share feedback with our team via the button in the lower-right hand corner!
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Do You Have an Etsy Auto-Response? 🗣️
Etsy's customer service standards include replying to messages within 48 hours (24 for Star Seller🌟). If you're away for the weekend, take advantage of setting up an auto-reply, so your potential customers hear back from you within that window.
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Etsy Did You Know? 💡
"New listings will still be shown in search even if they don’t have any reviews or ratings yet, as long as they don’t have any other listing or shop quality issues." 📝
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Let's Talk Etsy Messages! 📧
For their customer service standards, Etsy takes into account the time it takes sellers to reply to the first message in a thread. This also applies if another seller sends you a "thanks for your order"-type note!
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Etsy Title Tip! 💡
"Only include holidays, special occasions, or recipient types if they’re essential to what the item is, like “birthday candle” or “Halloween costume”." 🎂🎭
This advice also extends to the Attributes within a listing; only use it if it is relevant!
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Etsy Tag Do! ✅
DO aim for "long tail" keywords. Instead of using one-word or generic tags (such as "shirt" or "handmade gift"), use descriptive tags that are niched down to your products.
"shirt" ➡️ "floral cotton shirt"
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Let's Talk Holidays! 🍾
For your Etsy listings, be sure to ONLY use the Holiday or Occasion attributes when they are relevant for your items.
Etsy recommends leaving Holiday and Occasion attributes blank, rather than mis-categorize them!
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Conversion rate myth! 🤔
On Etsy, a shop's overall conversion rate does not affect where listings rank. The conversion rate that bears the most weight for search is how a specific listing converts for specific keywords. This means that sending traffic to your shop does not harm it!
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Are you multi-lingual? 💬
On Etsy, the title, tags, and listing descriptions should be in the language you chose during setup. Etsy will translate your listings for shoppers into their chosen language.
However, you can add your own translations to listings, if you're a polyglot! 🗣️
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Etsy Tip! 💡 While the number of images you have for a listing doesn't affect how it ranks, using all 10 images may increase your conversion rate. Why?
Because every photo helps tell the story of your item; texture, usage, colors, materials, styles, and more!
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Etsy Sellers! Do you have a shop banner? 🎨
Etsy tells us that "shop banners are the largest branding asset for your shop." So take advantage of this prime real estate? 🏡
Here are Etsy's recommendations for sizing:
Big Shop Banner: 1600 x 400px
Mini Shop Banner: 1600 x 213px
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Etsy's Top Keyword in September was....
*drumroll please* 🥁🥁🥁
"Halloween", with over 131k searches! 👻🎃
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Have You Seen? 👀
Etsy is partnering with OpenAI, so ChatGPT users in the US can discover, browse, and purchase items on Etsy directly through ChatGPT! 🤖
Ensure your superstar keywords and all important information are in your listing descriptions to help maximize visibility. 🌟
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We LOVE this quote from Etsy! 🤩😍
"Your search optimization strategy shouldn’t be “Set it and forget it.” Look at your stats on a regular basis to see which listings could be bringing your shop more traffic and refresh the tags and titles."
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Etsy Did You Know? 💡
"New listings will still be shown in search even if they don’t have any reviews or ratings yet, as long as they don’t have any other listing or shop quality issues." 📝
#eRankCommunity
Etsy Title Tip! 💡
"Only include holidays, special occasions, or recipient types if they’re essential to what the item is, like “birthday candle” or “Halloween costume”." 🎂🎭
This advice also extends to the Attributes within a listing; only use it if it is relevant!
#eRankCommunity
