Eric Ries, the author of The Lean Startup and an advocate of Agile Marketing, believes that a core principle of lean marketing is constant testing and iteration to avoid large-scale mistakes.

#leanmarketing #agilemarketing #testmarketing #MarketingExperiments #EricRies

Critical Systems Thinking and The Lean Startup

Day 18 of looking at books through the lens of #CriticalSystemsThinking

💡 #EricRies #TheLeanStartup assumes once a learning is validated, it will naturally resolve organizational politics, hidden interests, & structural resistance to innovation. I believe this actually happened at #GE

#complexity

Critical Systems Thinking and The Lean Startup

Day 17 of looking at books through the lens of #CriticalSystemsThinking

💡 #EricRies #TheLeanStartup critiques traditional, linear planning approaches in business. His Build-Measure-Learn approach is an iterative & adaptive feedback loop, well adept for dealing with complex systems.

#complexity

Eric Ries champions continuous learning—key to growth hacking through rapid iteration and feedback.

#ericries #leanstartup #growthmarketing #businessgrowth #growthhacking

What is Expected from a Leader Worth Following? youtu.be/pMYnyceaXf8?... #LeadersWorthFollowing #OverWhelm #TimeManagement #EricRies #WorkingInBusiness #WorkingOnBusiness