Can Old Navy Beauty Make a Splash in a Competitive Category? Just days after the release of its Anna Sui collaboration, Old Navy revealed details of its Old Navy Beauty launch set for Fall 2025.

Can Old Navy Beauty Make a Splash in a Competitive Category?

Details on the launch of an expanded assortment of beauty at Gap Inc.'s largest division by revenue.

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Reed Krakoff, John Demsey to Aid Gap Inc.’s Beauty, Accessories Ambitions Gap Inc. brought on Deb Redmond, Michele Parsons, Reed Krakoff and John Demsey to help accelerate its growth in beauty and accessories.

Gap Inc. pads its executive ranks as it looks to seize growth opportunities in beauty and accessories.

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With Gap Inc. on a Winning Streak, It’s Now Turning to Beauty Gap Inc. said it will expand into the beauty and accessories, first testing the category in Old Navy stores with some locations set to see shop-in-shops.

With Gap Inc. on a Winning Streak, It's Now Turning to Beauty

The company said Thursday it will test the beauty and personal care space at 150 Old Navy stores, with plans to further expand the category across the business in 2026.

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What’s the Gap Inc. Playbook for Active Brand Athleta? The turnaround strategy at Gap Inc. is taking hold at Old Navy, Gap and Banana Republic. Sister brand Athleta remains a drag on companywide performance.

What's the Gap Inc. Playbook for Athleta?

The activewear brand is the No. 5 women's active brand, according to Gap Inc. Who would it have to beat to get to No. 1 and can it?

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Barclays cuts Gap rating as tariff pressure ends margin expansion hopes Investing.com -- Barclays downgraded Gap Inc (NYSE:GAP) to Equal weight from Overweight, saying tariff costs and heavier promotions have shut the door on its earlier view that the retailer could reach double-digit operating margins by fiscal 2026. The brokerage said Gap had delivered six straight quarters of year-on-year margin expansion but expects that trend to reverse starting in the second quarter of fiscal 2025 as new tariffs take effect. Barclays estimated the tariffs, which began Aug. 7, will trim about 100 basis points from fiscal 2026 operating margins even after mitigation efforts. Promotions have also deepened across the company’s core brands, with Athleta recording its fifth consecutive quarter of “deeper” discounts and Gap brand itself backsliding after earlier restraint. Old Navy also softened, while Banana Republic improved as its premium repositioning gained traction. Barclays said it now models fiscal 2026 operating margins roughly flat with fiscal 2025, instead of climbing toward its prior “blue-sky” scenario of 10%. It sees margin expansion and top-line acceleration returning only in fiscal 2027, adding it will wait for clearer signs of sustainable improvement before turning more positive. "We are downgrading shares of GAP to Equal Weight as we now believe that our previous blue-sky scenario for double-digit operating margins by FY26 is off the table, diminished by tariff margin pressure and macro uncertainty," analyst said. 3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads.

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Gap Taps Parker Posey for Spring Campaign | Vernon Proper Actress Parker Posey appears in the latest campaign for Gap featuring the brand's denim, rib T-shirts, hoodies and other basics for Spring 2025.

Gap's latest marketing initiative: a Spring 2025 ad campaign featuring Parker Posey.

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