Is programmatic losing its grip on premium video? News about Prisma Direct and Disney from The Drum

“The cost and time required to activate premium TV and video orders have been one of the industry’s most persistent operational burdens.”

That’s exactly what’s changing, thanks to Prisma Direct.

Check it out: www.thedrum.com/news/is-programmatic-los...

#GoPrisma

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

The latest from Digiday highlights how Prisma Direct is modernizing one of the most manual workflows in advertising.

See how Prisma is shaping what comes next: digiday.com/media-buying/ad-tech-bri...

#GoPrisma

Mediaocean’s Prisma has launched Prisma Direct, bringing automation to one of the most manual parts of our industry: direct IOs.

Read more: team.mediaocean.com/prisma-direc...

#GoPrisma #PrismaDirect #AdInfrastructure #Disney #OmnichannelAdvertising #IndependentAdTech

In the G2 Spring 2026 Reports, Prisma earned badges across cross-channel, mobile, social, and video advertising, including multiple # 1 Enterprise rankings.

Read more: team.mediaocean.com/prisma-g2-spring-2026-re...
#G2 #G2Leader #OmnichannelAdvertising #GoPrisma #AdInfrastructure

Congratulations to Prisma's Ramsey McGrory on being a 2026 Honoree at The Convergent TV Influence Awards! Great to celebrate such a foundational leader's influence, as well as celebrate with other well deserved winners like Bayer's Gary Guarnaccia!
#CTV #ConvergentTVAwards #GoPrisma

Industry legends Brian O’Kelley, Terry Kawaja, and Bill Wise sat down to talk about the state of AI and digital media automation at the #GoPrisma Chalet.

Watch the video now! https://www.youtube.com/watch?v=8I23yPMMAvk
#CES2026 #MOSkiLodge #OmnichannelAdvertising #AI

Step into our #GoPrisma Chalet!

This week at CES 2026, CEO Bill Wise sat down with LUMA Partners Terence Kawaja and Scope3's Brian O'Kelley to talk about the state of programmatic, and what the future holds.

Stay tuned for the full session next week!
#MOSkiLodge #CES2026 #AdTech

Thank you to our customers for ranking Prisma # 1 for Enterprise Cross-Channel Advertising Software on G2.

See the full breakdown of our G2 rankings across categories here! https://team.mediaocean.com/g2-2026-winter-reports
#GoPrisma #Awards #G2 #G2Recognition #AdInfrastructure

We're proud to announce that Prisma has been recognized as a leader in the G2 Fall 2025 Reports.

Thank you to all our customers on G2 who contributed your invaluable feedback. Read more: https://team.mediaocean.com/g2-fall-2025-reports-leader
#GoPrisma #AdInfrastructure #Awards #IndependentAdTech

Different cities, same energy. 💪

From boxing classes in Shanghai to a 5K in London, our teams are getting out & active together, proving that staying healthy is better when it’s a team effort. 🤝💙 #TeamMediaocean #Teamwork #OfficeEvents #WorkLifeBalance #GoPrisma

We're proud to announce two key leadership promotions within Prisma:

🌟 Drew Kane has been appointed Chief Product Officer
🌟 Stephanie Dorman has been appointed Chief Operating Officer

Read more: team.mediaocean.com/prisma-promotion-announcement
#Leadership #AdTech #TeamMediaocean #GoPrisma

We’re proud to announce that Ramsey McGrory is now the President of Prisma by Mediaocean, reinforcing our focus on enhancing the value and scope of the Prisma solution for clients and partners. 🤝

Read more here: team.mediaocean.com/ramsey-mcgro...
#TeamMediaocean #AdTech #GoPrisma

Eliminating waste from Miami beach and the media supply chain. Let’s #goprisma! All in a day’s work for #teammediaocean x #teamocean at #possible2025

#GoPrisma for a Modern Advertising World Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.

It's time to #GoPrisma with @mediaocean.bsky.social www.mediaocean.com/blog/2025/04...

Today we’re reintroducing Prisma as Mediaocean’s consolidated brand for advertising infrastructure. Used by hundreds of thousands worldwide, Prisma delivers the functionality today's marketers need. #GoPrisma today! 🚀 #AdTech #TeamMediaocean

team.mediaocean.com/go-prisma-mo...