Korea's hangover relief market gets regulated, but their real strength is cultural Every indulgence has a price to pay. For alcohol, the most immediate is a hangover. The unavoidable aftermath of liquid courage has led any half-trained drinker to develop their own ritual for…

#Hangovers are an unavoidable part of both #drinking and Korean culture. The new government regulation on #hangoverrelievers may strengthen accountability, but it ultimately speaks more to the cultural significance of these products in #modern #Korea than to their actual effects.

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