A post by @thisoneOverhere that talks about the marketing behind clever packaging. "I love excellent packaging. Honey in a little bear bottle? Yes please. Cheese in red wax? Absolutely. Do I want a fat little raindrop of mediocre chocolate? No, not really. Do I want one if you wrap it in a little piece of shiny foil and put a little feather in its cap? You're goddamn right I do. Give me twenty."

Yes... Wrap it in foil and put a feather in its cap! Perfect.

#marketingdigital #hersey #herseyskisses #packagingdesign