Three pictures of Mel Gibson from the iconic scene in Braveheart in which his character William of Wallace is leading the Scottish army against the invading English in pitched battle, hollering "Hold!" twice as the enemy advances, as the caption shows a price of $499 on the Wednesday before Thanksgiving, and $499 on Thursday, Thanksgiving Day. On Friday, in the third image, William yells, "Now!" and the caption shows a presale price of $699 crossed out, with the price for Black Friday $499.
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